CTA and funnels

Comment "DECODE" (481 of retrieved) -> DM with link; link is trivially public (repo name shown), which a commenter pointed out; Skool community link in caption is the real funnel.

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Comment "agent" -> DM with the setup guide. 544 of 592 retrieved comments are "agent"; creator replies "Sent", "Link sent!", "Sent!" (comment reply + DM automation). 9,892 comments, 1.65M plays, 19k reshares. Series style: "Fact or Hype?" format.

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• "Comment anything" to get the full guide and skill file. The creator replies to each commenter "Sent a DM to you!" or "Check your DMs!!" (manual or automated reply).
• Result: 23,635 comments on 1.26M plays (all words like "Share", "Skill", "Link", "Claude", "Prompt", "Product").
• He explicitly says the hook is designed to trigger the Instagram algorithm, and that he posted the reel "on trial" to non-followers first (1M views, 23k comments, "all non followers, NOBODY got triggered"), then posted to his feed for followers.

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Comment "motion" -> Manychat DM with link; creator hit Manychat limit and pinned the link: milleemd.com/guides/claude-x-remotion/ (email/guide page). 264 of 290 comments "motion".

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• Comment "AUDIT" for the install line plus exact prompts. 436 of 590 retrieved comments say "audit". Creator replies with a canned "Sent 📩 check your DMs".
• Caption engagement question to push comments and "go give it a star".

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• Comment "FOUNDER" + follow -> automated DM with the setup link. Creator replies to each comment with rotating text: "Sent! Peep your messages", "Just sent you a DM, check your inbox!", "Take a peek at your DMs", "I've messaged you about it", "Let me know if you see it", "you get my text?". 14,566 comments, vast majority just "Founder" or a clap emoji. 19.3k reshares.
• Classic follow-gated lead magnet; the free product is public (MIT repo) so the DM is just distribution.

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• Comment "agent" -> DM PDF; follow and comment ask. ~496 of 593 sampled comments "Agent".

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• Comment "HARVEY" -> DM with setup guide (replies like "Sent you a message! Check it out!", "Check your dm"). Also "send to a founder/freelancer who hates cold outreach", follow for more AI tools. Classic comment-gate to grow follower/DM list for an AI/SaaS growth account.

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• Follow + send the reel to him in DM -> he DMs "the prompt". Comment replies are templated: "Getting a lot of requests right now, so replies may be delayed due to rate limits", "Sent you the Prompt in your DM. Check your inbox and give it a try!", "Replies are delayed due to high request volume. Need it ASAP? Just send this Reel to me in DM". Pushes users to send the reel (DM-share bump). Many users comment their own reel link (to trigger).
• 5,653 comments; plays 633k.

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None; "Y'all have a great day." No link or keyword. Creator replies to many comments to farm engagement; says "more to come".

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"SHARE this Reel in DM" -> auto-DM with the repo link (shares count as an engagement signal; reshare_count 14125 is higher than likes). Comments also trigger replies ("Check your messages... if you don't see anything, send this reel in my DM"). 12,124 comments, mostly emoji (🙌 122, 🔥 23, "dm", "prompt") despite the CTA being shares.

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Comment "Phone" (513 "phone" in retrieved) -> DM with full guide and skill ("Sent you a message! may the vibes be with you", "Check your DMs good sir"). Also asks for Codex version via comments (separate guide sent). Tagged agent_native (his product/community) as authority.

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• Comment which you would use; no gate. Growth through weekly series, saves.

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Comment keyword "prompt" (about 553 of the 595 retrieved comments); creator replies in-thread with short lines ("Lets get Jevved up!", "Just sent your way my dude", "Its Jev time baby") and DMs the prompts (comment-to-DM automation). Plus "follow for more Jev ideas". Growth via keyword gating: 3,647 comments on 230K plays.

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Comment "MOTION" for the prompt list and skill repos; creator auto-replies with rotating canned lines ("Sent over, make something cool!", "Got it, Should have it in DM.", "Heading your way, hope it turns out great!"). 578 of 595 retrieved comments are "motion"; 5770 comments on 5293 likes. Also "share this reel to Claude Code": a novel hook for agent-readable reels.

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Follow, like, comment what it should make next (top comment gets made). No gated lead magnet; GitHub link given in reply.

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• Comment keyword "MOTION" -> creator replies on the comment and DMs the link. About 275 of 291 retrieved comments are literally "Motion"; 6,545 comments reported.
• Reply templates vary to avoid spam detection: "did you receive it?", "just DM'd you!", "check your messages, it's all there", "Just sent it over, check your DMs!", "It's in your DMs, enjoy!", "Sent! Give your inbox a peek".
• Likely an invideo partner/affiliate funnel (caption tags @invideo.io); not stated.

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• Comment "Process" (also misspellings count: Procese, Prosess, Procy). Promise is conditional: "if we have enough people interested I will show you how". With 3,736 comments (reported) the threshold is clearly met.
• No creator replies visible in the retrieved 293 comments. Likely DM or a follow-up reel.

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• Comment "test" (caption: 'My actual system btw - comment "test" and I'll send the prompts your way').
• 570 of 590 retrieved comments are "test". Replies from the creator are canned: "Gotchu! Sent your way", "Check ur dms!", "Gotchu!". DM bot.
• Closing: "follow your boy"; "I'm going to keep posting cool stuff like this for free". Bio has an email list.

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• Comment "Pret Atma" or DM/share the reel; auto-reply "Message sent, check it out" / "That's sent to you" / "Done, done, done!" to nearly every comment (about 38 retrieved; most just the keyword, many spelled "Pretatma"). Lead magnet: links doc plus 50 free AI tools list.

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Comment "Motion" -> DM with guide ("Sent! Check your inbox", "Check your messages, it's on the way!"). ~All top comments are "Motion".

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• Comment "GAME" -> receives PDF (prompt + how-to) in DM; caption also says comment or DM "100k" for a business-growth offer (likely coaching/agency funnel).
• 751 comments reported; ~424 of 430 retrieved are just "Game" (or "Game thx Brian"). Instagram comment-to-DM automation with a lead magnet.
• Caption pattern: "Follow @therealbrianmark for more value" (follow gate).

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Comment "pattern" -> receives guide + prompts via DM. 258 comments reported; of 132 retrieved ~128 are "pattern(s)". Likes only 3 (likely hidden/engagement via CTA).

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• None.

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Comment "ADS" -> auto-reply under the comment ("Check your DM for Meta Ads Automation" / "Message sent! Join the platform") -> DM with a walkthrough video and platform signup. 57 of 69 retrieved comments are "ads". One user: "Bhai aaj tak aapka DM nahi aaya" (never received it).

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Comment "VIDEO" -> DM detailed guide for all 3 steps plus own skill. 18 "video" comments.

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• Save and share with sales team. No keyword or link.

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No explicit CTA in the reel; implies authority for a speed-to-lead/lead-response offer. Replies to commenters are brief. No keyword or link.

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• Follow only ("Smash follow"). No keyword or lead magnet.

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Series hook only: "Tomorrow I'll tell you why..." (cliffhanger for next episode, drives follows). No keyword or link. Profile positions her as a negotiation and deal-closing coach.

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Only "follow for more" and a comment prompt ("tell me I'm wrong"). Caption adds the points that did not fit ("What I couldn't cover"). No lead magnet or link. Creator promised a separate video on agencies needing to push back on clients.

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• Comment "HARVEY" -> DM with GitHub link. Creator replies "Sent you a message! Check it out!" to each. ~392 of 586 retrieved comments contain "harvey". The link is public on GitHub and one commenter pasted it.

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"Comment ALEX for the full breakdown." 272 of 285 retrieved comments are "Alex"; the creator replies in comments with "Check ur DM!", "Sent!", "DM'd!" to each (comment-to-DM automation). He sells quiz funnel building, so the reel is a demonstration of the exact funnel type he builds (quiz funnel builder bio).

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Comment "Meta" for the full breakdown (263 "meta" in 293 retrieved). Creator auto-replies with variants ("Shared! Please see DMs.", "Sent Already! Check your DMs!"). Caption: "(Meta Ads, lead gen, international clients)".

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• Follow only; "Save it". No keyword.

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• Comment "LEADS" -> auto-DM with a page (workflow, sample sheets). Creator auto-replies to each comment with rotating lines ("Sent you a message! Check it out!", "Thanks! Please see DMs.", "Nice! Check your DMs!"). 174 of the retrieved comments are the bare word "leads". Funnel also promotes the creator's product Jev (TypeSafe AI).

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• Comment "$1" (also written "1$") on the reel to receive "ALL my coaching material for $1".
• Meta-demo: the reel itself runs the same funnel it teaches (keyword comment -> automated reply, apparently DM/email delivery). Creator replied to commenters (every "$1" comment has a reply). Almost every top comment is the keyword.
• Scarcity: "first 100 people" in the story.
• Token price ($1) acts as a commitment/qualifier vs free.

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Booking ad in the caption (phone number plus service list plus partner handles). No keyword, no lead magnet, no link. The reel is credibility/positioning for wedding bookings and for the freelancer community.

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Comment "Meta" for the complete lead generation playbook; creators reply "Sent!" / "Please check DMs" to each. Secondary CTA: meeting link in bio for agency services.

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• Caption "DM for SEO". Comment replies from creator end with "Follow the account & Check your DM!" (mass auto-reply; must follow to receive DM, confirmed in a reply to a user who could not DM).

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• Comment "scraper" for the scraper "free value". 8 of 14 comments are "scraper". No replies visible in the data.
• Ends with "Take it. I don't care." (anti-gatekeeping tone).

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Caption: "DM 'Systems' to get access to the exact scripts and sales framework." Comment keyword: "Systems" (13 comments are "Systems"/"System", no visible creator reply). Funnel: comment/DM keyword -> document + presumably a call or paid coaching.

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• "Shoot me a DM" / caption: "if you want us to build a custom dashboard for your business then let me know". No keyword, no lead magnet. Pure DM to a done-for-you service offer.

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• Only a share/save CTA ("send this reel back to yourself"). No keyword or lead magnet; the reel feeds the creator's personal-brand/coaching funnel through reach.

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None. Pure authority/value content; no keyword, link or lead magnet. Creator reply to an accusation of promotion: "Nope. Just a good book. If anything he's a competitor, so I'm disincentivized to promote his book."

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Comment "TRIAL REELS" (variants "trial reel", "trail reels") to get the free community link by DM. About 220+ comments are the keyword (159 "trial reels", 47 "trial reel", 12 "trail reels", ...). Creator replies: "check ur dms gangster" / "j sent u a dm bro" (automated DM replies). Caption repeats the CTA. This explains 5,762 comments on 1.2M plays (about 0.5%).

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No comment keyword or link. CTA is "watch the full podcast on the Think School YouTube channel" (caption) and the host's "another episode on Instagram" tease. Main funnel: clip on IG -> YouTube long form; clip functions as a trailer. Sponsor placement via Odoo overlay.

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• "Save this post" and "follow". No keyword, no DM automation, no lead magnet. A pinned-style creator comment: "Since so many of y'all are new here, welcome! It's my job to help content creators and small businesses grow on Instagram! ... hit that follow button". Comment reads "Congratulation on 1M" (viewer comment suggests he just crossed 1M followers; unconfirmed by creator).

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Caption: "follow to see daily ideas, strategies, and tips". Comment-triggered DMs for instaclubhub (replies like "Done! The info is dropped in your DMs", "Joining details are sent"). The reel itself is a trust/brand move that doubles as a reach hack.

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• Soft CTA only: "if you want to learn more content creation tips... follow along". No keyword, no link.

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• Original video funnel: pause at hidden frame, DM screenshot, receive discount (manual DM replies).
• This reel's funnel: use code FRAMEPERFECT15 at checkout (caption: "Use code FRAMEPERFECT15 at checkout lol"), store link in bio. The code removes the DM bottleneck.
• Invites copying of the concept (organic virality play); comments show people echoing the code.

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End card: like and share buttons. No keyword or link.

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Comment "insta" -> DM with tool link (replies "Sent you a message! Check it out!", "Nice! Check your DMs!", "Thanks! Please see DMs."). ~147 "insta" plus ~81 🙌 in retrieved comments. Likely an affiliate/partner link for @algrohack (caption tags it; not stated).

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• Comment "SUCCESS" to get the free 45-pg guide by DM. Must be following her.
• 366 of 403 retrieved comments are "Success" variants. She replies to each with canned lines ("It should be in your messages now (as long as you are following, it usually does not let me message non-followers)", "Thanks! If you are already following it should be in your inbox now!", "Cheers! If you're following already and don't get the link, send me a DM and it should then allow me to send it").
• Follow-gate doubles as follower growth.

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• "Press the repost button, and then comment 'done'" -> eligible for tomorrow's review. Creator replies to "Done" comments: "Check back tomorrow to see if you won!", "I've got your name written down!", "Done! Check your inbox for info" (so a DM goes out to some). Mechanic = repost + comment keyword, used as a reach engine (reposts) and lead list (DM).
• Series format is the funnel: free reel reviews -> followers/coaching (no price or link seen).

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• "Follow me for more". In comments he DMs individuals ("check DMs") for follow-ups. No keyword funnel.

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• Comment "CHAT" on the reel, and the creator sends a DM with the free tutorial plus a ManyChat link ("Link & tutorial is in your DMs!").
• That is itself an example of the same comment-keyword DM funnel being taught. ManyChat free trial is the monetised step (affiliate/sponsor).
• Inside the taught strategy: story keyword DM, auto reply with product, plus a second-story giveaway to push people to re-open story one (more views and replies).
• 532 of the retrieved comments are exactly "chat".

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Engagement CTA only: tell me if boosting hurt your organic growth. Pinned-style creator comment: "If you had to choose: 500 genuinely interested followers or 50,000 paid/boosted followers?" No lead magnet.

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• None stated. No keyword, no link; caption empty.

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• No keyword or link. The tag on the target (@grantcardone in the caption) plus the video itself is the pitch; the target replied in comments ("Hit me I'm stuck") and brands asked for the same.

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• Comment which app to decompile next (engagement bait); email capture on website in bio for the technical write-up. No DM keyword.

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Caption: 'Comment "WIN" to get a free scaling roadmap.' Comments are dominated by it: 481 of the 588 retrieved comments start with "win". That is a comment-keyword to DM (roadmap quiz) funnel. Full rules repeated in caption (saveable text).

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• None. No keyword, no link, no product. The only call is a soft "stay educated" sign-off. Monetisation is implicit (audience building for a mindset and spirituality brand).

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Soft only: asks viewers to follow him ("people like us who give guidance, follow"). No keyword, no link, no lead magnet. Positioned as free truth-telling versus paid course sellers.

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No explicit CTA; soft personal-brand/career-coach positioning (@becoming_extraordinary). Replies in comments direct people to DMs ("feel free to DM me") and the creator promotes networking as a career cheat code. Pinned/first creator comment: "Knowing my boss.. I am expecting corrections in this video" (humour).

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None. Creator replies to nearly every comment with substantive, polite replies (this boosts comments).

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None. No keyword, no link, no ask beyond the reel itself. It is awareness/opinion content from a brand-founder account (handle suggests a food brand; unconfirmed).

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"Follow for more"; caption bio pitch to Agency U. Soft funnel: follow then DM. A commenter (@thetylerbeedle) pitched his own tool; creator replied "Sent! See DMs".

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None. Personal-brand watermark only; replies in comments are in character. He agrees to make a video on accessories (pinky ring) when requested.

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Follow + comment "MAP" -> business plan (DM/auto-reply). 424 of 478 comments are "Map".

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None in the reel: no keyword, link or offer. Caption ends with a reflective question to drive comments.

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• Caption: follow for more; link in bio to get his team's personal help.
• Comment-keyword automation: many commenters wrote the word "Flow" (about 20 visible in the sample) and the creator account replied "Sent ✅" or "Excited for you to try it out!", i.e. a comment-to-DM lead magnet, apparently a resource on speaking/flow. The keyword prompt itself is not in the transcript, caption or the sampled frames (0-10 s of 12.8 s; the end may carry it); the nature of the freebie is not stated. Other top comments are blank (GIF/sticker comments with 5,588 and 4,896 likes).

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None beyond the caption; pinned-style comment by creator: "Save these captions for your next post". Optimised for saves and shares (reshares 41,504, about 2.3% of plays; likes 81.5k).

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Comment "AUDIT" -> automated reply under the comment ("peek in your DMs", "check your requests folder", "your free content score is waiting in your DMs") -> DM with a free content audit/score tool (hook, relatability, retention). Caption starts with the CTA and ends with "- ad" (sign-off, possibly marks it as an ad/partnership; unclear). ~244 of 288 retrieved comments are literally "audit".

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Soft: engagement question ("bricks or the sign?"), no link, no keyword. Brand-building (How it hooks channel).

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None (no keyword or link); follow-through is brand building for her education account. Used the caption for the extra detail (reason to open caption).

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• Comment "HOOK" -> automated DM/comment reply ("Info sent! Check your inbox" seen as a creator reply). 2,900 comments on 130k plays (about 2.2% comment rate) because of the keyword. Free lead magnet; likely feeds his coaching/ growth offers (bio is "Instagram Growth Coach").

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None. Caption is only "This is the power of illustrations". No keyword, link or product.

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• "Comment any emoji" -> automated public reply on the comment + DM. Replies rotate through the same four canned lines: "Sent you a message! Check it out!", "Nice! Check your DMs!", "Thanks! Please see DMs." (a ManyChat-style comment-to-DM bot; any comment triggers it, no keyword needed).
• Emoji comments seen: 🙌, 🔥, 👏, 🚀, 🌊, 🕺, ✨, 😢, 😍, "Emoji".
• Why an emoji and not a keyword: lowest friction, nothing to misspell, bot catches everything.
• Stats imply reach ~8.5k plays but 234 comments (about 2.7% comment-per-play), a very high comment rate.

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Comment "SALES" -> DM with "training" (reply visible in a similar pattern for other creators; here the comments are mostly "Sales"/"SALES" replies). Caption repeats "Comment 'SALES' and I'll send it over". Classic keyword lead magnet, probably into a coaching/sales funnel; nothing about price.

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• Comment "HOOK" to get a link (lead magnet). He told a commenter who asked how to get videos made cheaply, "dm me".
• Promise: "10 more" hooks (inferred from the final slide).

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"Follow for more web design." No lead magnet. Creator is a web-design studio (Shovel Studio) so the funnel is services and brand authority.

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No explicit CTA. The hook is proof via a $5,000 notification; engagement driven by "explain" requests; creator promises another reel for the process. Hashtags target high-ticket and e-commerce marketers.

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• Comment "store" to get a DM with a tutorial to rebuild the shown store for your brand. 471 of 588 retrieved comments are exactly "store"; creator replies "Sent you a message! Check it out!" / "Nice! Check your DMs!" / "Thanks! Please see DMs."
• Lead magnet leads to Amboras (AI store builder, a product). Commenters (one) complained they could not see the attachment and asked to resend or give a link.

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None. No keyword, link or lead magnet. Consultant-style authority content.

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None explicit (mentoring program mentioned only as context). Hashtags #dropshipping #ecommerce #indianbusiness.

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• Comment "AI" to get the guide (DM automation); caption repeats "Comment 'AI' to get the guide!". Most of the 332 comments are "AI". Save/share ask at end.

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Comment "template" -> creator replies in thread ("Sent!", "Check DM!") and DMs the Shopify theme template. Comment-to-DM lead magnet, caption is generic.

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• Link-out: go to freeseoknowledge.com and click the article (traffic to his SEO/AI-search knowledge site). No comment keyword, no DM.

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• DM him for a "free audit" (caption and spoken). No keyword. Audit-as-lead-magnet for a website/CRM build service.

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Comment "yes" > automated reply in comments "sent it" / "sent!" and DM with the 100 ad formats list. 3,747 comments (561 of the 587 retrieved are literally "yes"). Creator replied "sent it" under ~10+ visible comments. At least one user reported "I haven't received anything" (xnive.web.analysis). A second user said "yo dude experimenting is going on".

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None. Pure relatable humour for audience building (Zorcha is a creator-tool/product).

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• None. No keyword, link, or lead magnet. Pure engagement/opinion bait ("Follow" not even asked).

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• None explicit. Caption: "A little window to our thumbnail ideation process @stevenbaterina". Replies say "sending now" to people asking for a format or something (only 2).
• Soft agency promotion (shows their craft).

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Caption: "Youtube Packaging breakdown with @stevenbaterina". No explicit CTA in speech. In comments, people ask which app was used for the thumbnail and the creator answers "Sent", "Thanks for the comment, sending now", "Let me know if you got it": a manual or automated comment-to-DM delivery. Collab post with the guest to borrow audience.

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Comment "founder" > automated reply in comments ("Sent! Look in your DMs", "Nice! Check your DMs for the guide", "Just DM'd you the link!" rotating variants) > link to founder-led ad guide/resources. 110+ retrieved comments are mostly "Founder".

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Comment "ads" to get the process/guide by DM. Creator auto-replies with canned lines ("Sent! Look in your DMs", "Nice! Check your DMs for the guide", "Just DM'd you the link!"). 312 of 336 retrieved comments are "ads" variants. Caption: "Watch it till the end" (retention bait).

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• None (no keyword, no link). Pure organic ad-niche authority content.

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• Caption: Comment "30" to get 30 marketing concepts in detail. Comments show people typed "30" (5 of 6 retrieved), each with one reply (an automation DM reply is likely). Classic comment-keyword to DM lead magnet.

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• Link in bio to join the Patchd open beta. Pinned comment explains the A/B demo uses added fan noise. Creator replies to questions (is it Mac? beta, live mixer, will add multitrack recording). Zero keyword/DM gate.

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Comment "EDIT" -> DM automation sends the walkthrough video ("Sent! Check your dm", "Do you see it? Just sent"). Overload: pinned reply "DM sending currently isn't working... we've overloaded the system" and later a waitlist link https://justyn.ai/waitlist (also in bio). 160,837 comments, ~269 of retrieved are literally "edit". Also "follow for daily AI tips" and "send to someone who edits videos".

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Comment "Claude" to get the repo via DM (also direct paste of git clone). Auto-replies in DMs: "Sent! It's actually 42 now, all in your DMs...", "Done... Glass widgets, orbit, checklist and 39 more", "In your DMs. One line to install, then just type /effects. Save this so you find it later." Also repo is on profile links. Teases a paid/upcoming "full AI video editing studio" (funnel to product waitlist). 260 of 294 captured comments are "Claude" (with misspellings Cloude, Cloud, Claud), of 60,886 total.

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Comment "STACK" -> prompts DM. 285 of 291 comments "stack".

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• Comment "EDIT" for "every workflow in this vid (for free)" with the exact styling. 573 of 595 retrieved comments are "edit". Reply variants are "sent it over", "did you get it?" (follow-up DMs, some handled manually).
• Comment "Thank you for thinking of me! It hasn't come through on my end" shows delivery failures.
• Hooks off a competitor's paid offer ("selling this for $97, I'm giving it away").

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Comment "animate" -> link to free masterclass (webinar funnel). 163 "animated" + 115 "animate" comments.

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• Comment "LINK" for "all my favourite GitHub projects". 552 of 589 retrieved comments are "link". The creator replies with a canned "sent! check your DMs 🔗".
• No paid product.

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Comment "SFX" -> DM with link (replies "Sent it, check your DMs"; some land in message requests). Bio link to pack. LUT affiliate code in caption.

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No keyword or link. "Share it with someone who may need it" (explicit share CTA). 55,202 reshares vs 32k likes: shares drive reach (2.3M plays).

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Comment anything (keyword: link) to get all 4 links by DM. Creator auto-replies with rotating canned lines ("Nice! Check your DMs!", "Sent you a message!", "Thanks! Please see DMs."), even to critical comments. 233 of 586 comments are a bare clap emoji; 6775 comments, 1.2M plays.

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• Spoken/caption: go to freeseoknowledge.com. Link drives to a free article (top of funnel for his SEO course/community). No comment keyword.

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• No explicit CTA in speech or caption (caption is the full script). No keyword, no link in bio mention.
• Brand-building news-jacking: timely "breaking" SEO news to attract SEO/agency audience.

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Link in bio -> "Free guides" page -> free PDF (lead magnet). Comments "PDF" get replies "link is in the bio". Reel is a top-of-funnel demo for HighPrime Co, a revenue-share performance marketing agency. Positioning proof: being cited by ChatGPT for the agency's own category query.

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None visible. Caption asks a question; no keyword, link or DM funnel. Likely local-SEO agency awareness reel.

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• Comment "SEO" -> DM with breakdown/PDF. 279 comments retrieved (532 reported), nearly all "SEO" (or Seo, SE0, SẸO variants), each answered with a templated reply: "Nice! Check your DMs!", "Thanks! Please see DMs.", "Sent you a message! Check it out!".
• Authority positioning: "AI-First Marketing Educator and Growth Architect".

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• Follow + DM ("Follow & DM me anything"). Comment replies are templated, AI-generated style replies ending "Follow the account & Check your DM!" (auto-reply bot, even to emojis).
• Pricing question ("Pricing for your services") answered with "The owner will get back to you soon...", so DM funnel routes to owner.

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• Comment "COACH" -> free $50M Social Blueprint (DM automation; not visible in retrieved comments, creator replies are conversational).
• Follow CTA at end of video; teaser for 10 Nov launch to build anticipation.
• Funnel logic stated in the reel: personal brand -> owned product -> sell.

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• Comment "PLAYBOOK" -> DM with the playbook (free to "some"). Owner replied "Check your DMs!" to a few.
• Follow-up pinned comments: "early paid access" via his story, first 30 at a price "we'll never do again"; later "Update: the playbook is now live for purchase... launched at a price people thought was easily worth. Check the pinned updated reel."
• So the funnel: free beta -> comment-farming (4,341 comments) -> price feedback -> paid launch with early-bird scarcity.

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• Follow, or DM keyword "Accent". Comments: 27 bare "accent" comments, likely triggering a DM automation toward his accent course/coaching.

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Comment "GAME" -> training DM. Caption also: follow @therealbrianmark; comment or DM "100k". The video itself teaches the same funnel it uses: bio with outcome, proof, DM keyword, one application link.

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• Comment "GAME" -> he sends a longer training (comment automation; many commenters get a reply). Caption also: comment or DM "100k" to grow fitness biz. Bio CTA: Apply/DM "100k". Funnel: reel -> comment keyword/DM -> application -> high-ticket coaching.

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• "Follow for more", comment your industry's show-off option.

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• Comment smart or manipulation (engagement bait). Closing line invites contact ("always waiting for you") - implicit lead gen for his sourcing agency; no keyword or link.

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• Two keywords: PODCAST (episode link) and MORE (programs). Auto replies "Sent! The link is with you now", "Check your messages - link sent", "Done! Your DMs have the details". ~347 of 528 sampled comments "Podcast", ~103 "More".

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None. No keyword, no link in bio ask. Ends with "see you in the next video". Pure authority/educational content (creator account is "scale" themed, likely agency/consulting).

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• Comment "FINDS" -> creator DM-sends the book link (555 of 592 retrieved comments are "Finds"). He replied "Sent the link" to commenters. "Stay tuned" follow CTA. The "FINDS" keyword also builds a recurring "finds" audience he can message later; pinned question asks the audience what to apply the palettes to next (engagement bait that also generates content ideas; his comment has 417 likes).

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None. No keyword, no link. Caption only: "Ranking the ingredients you need to build a new brand in 2026." Pure reach/authority play; comments are the engine.

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No explicit CTA in the video. Caption: "Do you know who the brand protector is in your business? No? That means it's YOU!" Engagement via comments; creator pushes people to his community resources (comment reply) and the reel doubles as an authority piece for logo design services.

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• No keyword; drives to the weekly live show/podcast.

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• Caption: DM "EMAILZ" for free resources or to work together; link in bio. Commenters typed "Emailz" and got replies ("Just messaged you", "Sent over a DM"). Sponsored/partner-flavoured ("Such a sick offer! @aftersellbyrokt").

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• No explicit CTA. Implied: try the app. Agency promotion via coauthor tag.

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• None. Caption is topical; she is building authority for her cold-email agency. Comment replies are courtesy only.

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• Comment "REPO" to get all 9 links by DM. 317 "repo" and 179 emoji-only comments in 593 retrieved. Creator replies with canned lines ("Please check your DM or message request", "All 9 repo links are in your DMs.").
• Caption says to save the post, and has SEO keyword text at the end ("free alternatives to paid software, open source business tools, self hosted apps").

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• Comment SERVER -> DM guide (auto replies "Just sent you a message", "DM sent! Go check it out", "You've got mail"). 208 of 430 sampled comments "server"; save + share asks.

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• Soft: "drop a comment" with other payment methods. No link or lead magnet. Engagement ask to feed the next tier list. The caption asks "Agree with the ranking or would you move some around?".

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