@theguy

What they said

1. Step 1: Frame the story as something you do not do often. Example wording: "This is by far the craziest thing I've ever done" / "Why am I doing this? I've never thought of this before." He says the verbiage can change.
2. Step 2: Price anchor at what you normally charge. He says everyone is afraid to share price in content, but he sells $100,000 offers and has "only found the opposite". "When you're transparent, respectable people start buying."
3. Step 3: Give something away and make people reply to the story to get it. He gave his away for one dollar (could be free). The story shown says: "Clients pay me $10k - $100k to grow their account and I'm giving away all my best secrets for $1 dollar" and "90+ hours of training material only for the first 100 people to swipe up. Reply "1 dollar" for the link."
4. Objection ("Evan, isn't this just a lead magnet?"): yes, but most people give lead magnets away without a story structure, so they don't get the opt-in volume they could. Follow the whole format "to a T".
5. Make sure the lead magnet is actually valuable; then you get "tons of messages".
6. What he gave away for $1: 118 hours of live coaching calls he has done (the story said 90+ hours; the reel says 118).
7. Caption add-on: works for all businesses; get creative with the lead magnet, could be a PDF, video material, or a strategy call.

Try this

• Any business: Build a three-step Story. First, frame it as a rare one-off ("I have never done this before"). Second, show your normal price as an anchor. Third, give something away and ask people to reply to the Story to get it.
• Product brands: Use it for a drop or archive sale. Say it is the first time you have opened it, show the usual price, and offer early access or a guide for a keyword reply.
• Service businesses: Say "we normally charge X, this week we are giving our audit to the first 10 people who reply AUDIT". Showing price tends to attract serious buyers.
• Everyone: The lead magnet has to be worth having. The creator gave away 118 hours of coaching calls for $1, and says a free PDF, video or strategy call can work too.
• Creators: Use the same keyword reply on reels and Stories, and deliver by DM or WhatsApp to build a list you can message.

Links

• Instagram Stories with reply-to-get mechanic (reply keyword "1 dollar").
• Screen recording of a call recording library (118 hours of live coaching calls), shown at ~52s.
• No URL given. Lead magnet delivered by email (a commenter says he "never received the email").