Pricing, offers and positioning

@decoyreport

Add one extreme, rarely bought option (a "decoy"/anchor) next to your best seller: it earns attention and makes the normal offer look like the smart choice, illustrated with Tesla's Roadster tiers.

9.9M plays · 17 Oct 2026

What they said

Three versions: Rocket (the one that flies): invite only, no price. Thrust: $250,000 reservation, limited release. Performance (the one that just drives): $50,000 to reserve.
"X-ray": almost nobody will own the Rocket (owners = 0 shown). It does two jobs.
1. It gets watched: millions saw a car float down from a ramp; no ad could have bought that attention (1,000,000+ views graphic vs an crossed-out TV ad spot).
2. It moves the anchor: next to a car that flies, $50,000 for one that drives sounds reasonable (reasonable/expensive scale shifts).
Small brands can do it too: add one extreme option almost nobody buys. Examples: a cake for 200 guests ($1,900 vs birthday cake $45 and cupcake $4), a coaching program by application only (VIP coaching by application only vs 1:1 coaching $300 and group call $49, with the $300 tagged "smart choice").
It gets people talking and makes your normal offer look like the smart choice. "Your best seller needs a show-off standing next to it." Brand sign-off: "That's the decoy. Follow for more."
Caption question: what is the "show-off" option in your industry? Hashtags #tesla #marketing #pricing #psychology.

Try this

Any seller with a core offer: Add one extreme option that almost nobody will buy, next to your best seller. It draws attention and makes the normal offer look like the smart choice.
Examples from the reel: A 200-guest cake at $1,900 beside a $45 birthday cake, or an application-only VIP coaching tier above $300 one-to-one and $49 group call options.
Product brands: Add a bespoke or top-tier hero item, or a large annual bundle next to the monthly pack, and test it on the product page.
Agencies and freelancers: Add a premium retainer or application-only tier to your pricing page so the middle package looks reasonable.
Be honest: The extreme option should be real and available, not a fake price tag.
Creators: A "tricks behind what you buy" series is an easy educational format.

Watch the original

Watch the full reel on Instagram by @decoyreport. Follow them for more.

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