@amirsyed

What they said

Three rules for following up with high-status people ("most salespeople butcher number three"):

1. Leave them in value debt. Cultural analogy: never visit someone's home empty-handed, bring a small gift. In sales bring the gift of value: a new idea, a value introduction, useful information. Don't come out of nowhere asking "can I pick your brain for a few minutes?" ("very lame").
2. Keep it short. Successful people are busy, don't send a five-paragraph TED talk; "brevity is your bestie".
3. Eliminate the needy ending. Stop saying "please let me know your thoughts" or "did you get a chance to review this?". Instead: "I thought this would give you some useful context." Then stop talking/writing.

• Closer: "if you want their business, never communicate like you need it. That's high status selling." CTA: "Smash follow for more ways to be impossible to ignore."
• No numbers, no case study.

Try this

• Sales teams and agencies: Open each follow-up with something useful, such as a teardown, a competitor example or a short idea. Do not start with "can I pick your brain?".
• Everyone: Keep it to two or three lines. Busy buyers ignore five-paragraph messages.
• Everyone: End with a statement, not a plea. Replace "did you get a chance to review this?" with "I thought this would give you some useful context", then stop.
• Outreach to high-status contacts: Apply this to wholesale, press, stylist and high-value client follow-ups. It should read as offering something, not asking for a sale.
• Founders: Desperation often comes from a thin pipeline. Fill the pipeline first, then follow up from a calm position.

Links

• None. No book or tool named.