@ravivermamarketing

What they said

Transcript is thin (auto-transcribed Hindi, only two segments); the steps below combine speech with what the screen recording shows.

• Premise: Rs 300/day is a small budget; with the right ad set settings you get better leads and sales.
• Screen: a "New Leads Campaign" ad set in Ads Manager with Advantage+ audience on.
• Step 1 (8-18s): Locations. List shows India with Ahmedabad Gujarat +Om, Jaipur Rajasthan +25mi, Mumbai Maharashtra +Om, New Delhi. He opens the Jaipur radius control ("Current city only" / "Cities within radius", slider 10-50 mi, 25 mi shown), shows the map, and ticks the "Reach more people likely to respond to your ads" / reach-people-in-selected-cities option (screen text: "Reach people interested in your selected cities or regions... 6.7% lower cost per result").
• Step 2 (20-26s): Placements. Opens "Devices and operating systems: All" and "Platforms". Platforms shown: Facebook, Instagram ticked; Audience Network ticked then unticked (at ~24-26s); Messenger, WhatsApp, Threads greyed. Placements summary "Included: 15, Excluded: 0", then "Allowed with limited spend: 2, Excluded: 6" after edits.
• Step 3 (28-34s): Manual placements: Feeds ticked, Stories/Status/Reels ticked, In-stream ads for reels ticked, Search results ticked (then unticked around 32-34s), "Apps and sites" appears in the list and is unticked.
• Step 4 (36-44s): Scrolls down to "Allow limited spending to excluded placements" ("We'll aim to spend around 5% of your budget for excluded placements") and unticks it. Speech: "scroll down, and carefully, most important, untick this option too".
• Closing: "save such videos so you can use them later."
• No numbers on results are given (no CPC, CPL, ROAS).

Try this

• Small-budget advertisers: At about Rs 300 a day, narrow the location. Use a radius around one city instead of a whole country.
• Small-budget advertisers: Turn off Audience Network and other low-quality placements. Untick "Allow limited spending to excluded placements", which the reel says would still spend around 5 percent of budget there.
• Lead-gen advertisers: Judge the change on cost per lead and how many leads actually confirm or buy, not just clicks. The reel gives no results data, so test it on a separate ad set.
• Product brands: Advantage+ placements are often fine. Test excluding only Audience Network.
• Agencies: The geo-radius tip mostly suits local service clients.
• Creators: A plain screen recording can still work when the problem in the hook is clear.

Links

• Meta Ads Manager (Leads campaign, ad set level): location radius, placements, Advantage+ placements settings.
• Caption keywords only (#MetaAds, High CPC, Reduce CPC tips...). No link or resource.