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Business strategy and founder lessons

@theaustinschneider

A 10-item checklist of the operating systems an agency needs to go from $10K to $100K per month, each shown as a dark-theme Notion dashboard.

109k plays · 02 Sep 2026

What they said

  1. Client operating system: nothing about clients lives in your head (Notion "CLIENTOS" dashboard).
  2. Sales framework: so you're not winging every call.
  3. Lead gen engine: "Your Lead Pipeline, Automated"; not begging for referrals.
  4. Onboarding system: wow the customer once they say yes ("Client Success Onboarding" checklist).
  5. Fulfillment funnel: work never stalls and gets done effectively.
  6. An AI employee running stuff that doesn't need you ("AI Project Manager": Notion + AI + "U" logo, the Agency U brand mark).
  7. Hiring pipeline ("A-Player Hiring System"): stops panic hiring.
  8. Reporting system: trust your numbers (FinancialOS-style dashboard).
  9. Client win tracker ("Client Success Onboarding" tracker): never forget your proof.
  10. NPS system: churn doesn't blindside you (NPS Surveys dashboard, score 8.5).
  • Caption backstory: 7 years ago started an agency; was doing $30K/month and drowning; later $200K+ months; claims 650+ agency owners helped, $10.3M tracked client results; program "Agency U" takes owners from $10K to $100K/month.

Try this

  • Agency owners: Score yourself against the ten systems: client hub, sales framework, lead pipeline, onboarding, fulfilment, AI helper for routine work, hiring, reporting, win tracker and NPS. Fix the two weakest first.
  • Starting out: Build one Notion client hub per client with scope, contacts, deliverables, status and next steps. Duplicate it for every new client so nothing lives in your head.
  • Anyone selling services: Keep a win tracker of results, quotes and screenshots. It feeds case studies and sales pages.
  • Retention: Send a short NPS survey after delivery. A low score is an early churn warning.
  • Creators: A fast 10-item list with a screenshot for each item is saveable. Offering the template behind a comment keyword turns it into a lead magnet.
  • Be careful: The income claims are self-reported and the list is generic, so use it as a checklist, not proof.

Links

  • Notion (confirmed by creator reply: "we use notion which is pretty customizable and based on the offer it's built around").
  • Agency U (@agencyu.co), his program.
  • AI project manager concept (Notion + AI).
  • No downloadable resource linked.

Watch the original

Watch the full reel on Instagram by @theaustinschneider. Follow them for more.

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