Business strategy and founder lessons
@theaustinschneider
A 10-item checklist of the operating systems an agency needs to go from $10K to $100K per month, each shown as a dark-theme Notion dashboard.
109k plays · 02 Sep 2026

What they said
- Client operating system: nothing about clients lives in your head (Notion "CLIENTOS" dashboard).
- Sales framework: so you're not winging every call.
- Lead gen engine: "Your Lead Pipeline, Automated"; not begging for referrals.
- Onboarding system: wow the customer once they say yes ("Client Success Onboarding" checklist).
- Fulfillment funnel: work never stalls and gets done effectively.
- An AI employee running stuff that doesn't need you ("AI Project Manager": Notion + AI + "U" logo, the Agency U brand mark).
- Hiring pipeline ("A-Player Hiring System"): stops panic hiring.
- Reporting system: trust your numbers (FinancialOS-style dashboard).
- Client win tracker ("Client Success Onboarding" tracker): never forget your proof.
- NPS system: churn doesn't blindside you (NPS Surveys dashboard, score 8.5).
- Caption backstory: 7 years ago started an agency; was doing $30K/month and drowning; later $200K+ months; claims 650+ agency owners helped, $10.3M tracked client results; program "Agency U" takes owners from $10K to $100K/month.

Try this
- Agency owners: Score yourself against the ten systems: client hub, sales framework, lead pipeline, onboarding, fulfilment, AI helper for routine work, hiring, reporting, win tracker and NPS. Fix the two weakest first.
- Starting out: Build one Notion client hub per client with scope, contacts, deliverables, status and next steps. Duplicate it for every new client so nothing lives in your head.
- Anyone selling services: Keep a win tracker of results, quotes and screenshots. It feeds case studies and sales pages.
- Retention: Send a short NPS survey after delivery. A low score is an early churn warning.
- Creators: A fast 10-item list with a screenshot for each item is saveable. Offering the template behind a comment keyword turns it into a lead magnet.
- Be careful: The income claims are self-reported and the list is generic, so use it as a checklist, not proof.

Links
- Notion (confirmed by creator reply: "we use notion which is pretty customizable and based on the offer it's built around").
- Agency U (@agencyu.co), his program.
- AI project manager concept (Notion + AI).
- No downloadable resource linked.

Watch the original
Watch the full reel on Instagram by @theaustinschneider. Follow them for more.
Video, voice and ideas belong to @theaustinschneider. Shown here as a short preview with our own summary, for commentary and education. Want it removed? Tell us.
00:00
/
00:00

More Business strategy and founder lessons
Liked this one? Get the next
When I find a reel worth acting on, you get the short version: what it says and what to do. Free, rare, one click to leave.
Rather have it done for you? Work with Tanish


