Meta ads

@palakmehhta

Relatable founder rant: she spent Rs 15,000 on Meta ads with the right age, gender and audience settings and the people reached were "the farthest away from my actual audience". The comment section is a free mini-course on Meta targeting in 2026: remove targeting and let Andromeda work, fix the creative, or use interest testing in tier-2 markets.

276k plays · 27 Sep 2026

What they said

She spent Rs 15,000 on Meta ads.
After selecting the age range, gender and all of the audience metrics, the people who engaged were "the farthest away from my actual audience".
She ends with "So what are you doing Meta, what are you doing?"
She holds up a phone (at about 12s a phone notification overlay shows "karthik918479 liked your reel") and gestures with hands to show the audience mismatch.
Caption: "everyday a new struggles". No actual audience data, ad creative or campaign settings are shown.

Try this

Meta advertisers: Test broad targeting. Remove narrow age, gender and interest settings and let the system find buyers. Then judge the creative on whether it speaks clearly to your customer.
Small budgets: Rs 15,000 is a small test. Set a minimum spend and time window, such as a few days and a set number of purchases, before concluding that targeting is broken.
Check what you measure: Separate the audience your ads reach from people who liked organic posts. Use the breakdown by age, region and placement in Ads Manager.
Smaller or regional markets: Try interest-based testing in tier-2 cities, where the commenters said broad targeting can drift.
Creators: A relatable rant that asks "what are you doing?" draws a free mini-course in the comments. Collect the best answers for a follow-up post.
Be sceptical: Many commenter claims are from agencies pitching. Test before you copy.

Links

Meta Ads (Ads Manager) with age, gender and audience targeting.
Named by commenters: Andromeda (Meta ad-delivery system, as commenters use the term), broad targeting, Claude deep research for zip codes, Intuty (amit.fortax, "intuty.com"), excellify.com (an agency pitching), "global-swipe-vault.vercel.app" (spam link). All commenter-sourced, not endorsed by the creator.

Watch the original

Watch the full reel on Instagram by @palakmehhta. Follow them for more.

Video, voice and ideas belong to @palakmehhta. Shown here as a short preview with our own summary, for commentary and education. Want it removed? Tell us.

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