@tanmaythinks_
If starting an Instagram page from zero (hypothetical "HairWolf" grooming page), do not post first: list the top 10 videos in your niche, learn which titles/formats people already want, and optimise for a few metrics, notably average view duration (end-loaded content) and shares (to a friend vs to their own profile).
143k plays · 29 Sep 2026

What they said
- Start a page named "HairWolf" (a hair and grooming page).
- Do not post anything first. Go to all the top beauty/grooming channels and make a list of the top 10 videos: hair-related videos such as shaving, hair length, designing, removal, "there are 5 or 6 of these things". This reveals the titles people already want.
- Optimise for 3 or 4 metrics (two named):
- Content that culminates at the end to raise AVD (average view duration), i.e. the payoff is placed at the end so people watch through.
- Shares: ask how to increase the share button when posting. People share in two ways: to a friend/colleague who shares a similar identity, or to their own profile to build their own brand. Ask which of the two is more likely with this subject and design for it.
- The clip ends mid-thought (the speaker moves to the next metrics); full video is in the longer podcast. Commenter asks "Full video?".
- Caption adds: first the top 10 videos in your niche, then the formats, then "the few numbers that matter".

Try this
- Starting a new page: Do not post first. List the top 10 videos in your niche across the biggest pages. Note the titles and formats people already want, then make your own take on them.
- Creators: Build the reel so the payoff comes at the end. That raises average view duration, because people stay to see it.
- Creators: Design for shares. Ask whether your topic gets sent to a friend ("this is you") or posted to someone's own profile ("this is my taste"). Write the hook for whichever fits.
- Brands: Keep a swipe file of proven titles in your own language and market, and base new reel themes on it.
- Agencies and freelancers: Turn this into a content audit step: top 10 competitor videos, their formats, and the few numbers that matter.

Links
None named. Hashtags: #TanmayBhat #InstagramGrowth #ContentStrategy #ContentCreation #Marketing. It's a clip from a conversation (podcast style; lav mic visible, other speakers cut in).

Watch the original
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