Personal brand and creator business

@accentcoachrahtish

For Indians selling to Western/international clients, a neutral/American accent increases perceived trust because many scammers in India target the West; "accent doesn't matter" is feel-good advice.

68k plays · 21 Sep 2026

What they said

Counter to the claim that accent is irrelevant: many scammers in India target people in the West.
A real business with an Indian accent is therefore at a disadvantage in trust.
Nuance: he is not saying you can't land anyone with an Indian accent.
Honest take: an accent will help; "accent doesn't matter" is feel-good advice.
If you talk like them, you sound more trustworthy and genuine.
Stop hating people who learn a different accent; don't learn if you don't want to; no one is forcing you, but it will help.
CTA: follow, or message him the word "Accent".

Try this

Anyone selling to the West: Scam stereotypes make buyers cautious. Do not rely on "accent doesn't matter". Work on clear, easy-to-follow speech on calls and in pitch videos.
Freelancers and agencies: Offset the trust gap with proof: a portfolio, testimonials, case studies with numbers, and a face-on-camera intro. Proof does more than any accent.
Brands with a founder voice: Prioritise clarity over accent. Support it with real reviews, clear policies and a presentation your target market is used to.
Everyone: Do not over-correct. A forced accent can feel fake, and the reel's creator sells accent coaching, so he has a stake in the claim.
Creators: A contrarian hook, such as "stop saying X", plus a keyword to DM is a simple template.

Watch the original

Watch the full reel on Instagram by @accentcoachrahtish. Follow them for more.

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