@kailodebiz

What they said

1. Hook claims: Grant Cardone, Patrick Bet-David and Jeremy Haynes use it; "HIMS got sued by the FTC because their ads became too effective" (a securities class action search result is shown at 9s). "So just be careful about how you use this."
2. The funnel is a quiz positioned as a "$100M scaling roadmap" offering free personalised business advice in under 30 seconds: fast, free, personalised ("the holy trinity of marketing").
3. Roughly 25% of his 600 Facebook ads (Meta Ad Library screenshot) drive to this free funnel. Every YouTube video has a mid-roll or end screen to the quiz.
4. First questions: name, email, phone number, shipping address (in 2026; reason: snail mail is cheap and works, "when everyone zigs, you zag").
5. Last questions: number of employees, annual revenue (plus net profit margin, partner status, how long in business appear in frames). Honest answers get an accurate roadmap.
6. Logic: headcount decides which stage of the roadmap: just you and no revenue = stage zero; just you with some revenue = stage one, and up.
7. Revenue decides whether you get sales calls: under $250k = roadmap and a value-only path; over $250k = book-a-call page ("Want to learn how to scale your business with us in Vegas?"). Same quiz, two outcomes. (Flowchart shown at 57s, 66s.)
8. Why $250k: Acquisition.com buys and scales companies; under-250k leads are nurtured with free content until qualified; above it his team can sell workshops and consulting now. In 3 to 10 years some may become acquisition targets (ACQ Ventures page shown).
9. Side benefits: leads today, acquisition pipeline, market research, and ideas for his next videos; people give him real data willingly.
10. Generalise: push traffic into a quiz, qualify prospects while giving everyone value, pick who to work with. "You give value to 100% of your leads while only selling the right ones."

Try this

• Lead-gen businesses: Build a short quiz that offers a quick, free, personalised result. Collect name, email and phone, then ask a size question such as headcount or revenue at the end.
• Lead-gen businesses: Route by the answer. In the example, under $250k revenue goes to a value-only path of free content, and over $250k goes to a book-a-call page.
• Product brands: Run a quiz such as "find your gift or product in 30 seconds". Send higher budgets to a concierge or call, and send others to the standard collection. Using a phone or WhatsApp number allows follow-up.
• Everyone: Give value to every lead but sell only to the right ones.
• Caution: Collect only data you need, and get consent for contact details. The reel mentions a regulator action against a company over ads that worked too well, so keep claims honest.
• Creators: A teardown of a famous funnel plus a comment-keyword offer is an easy format.

Links

• acquisition.com/roadmap (the quiz), ventures.acquisition.com (ACQ Ventures page), Meta Ad Library (to inspect his ads), YouTube.
• Creator's own offer: full breakdown via comment "ALEX" (DM). Handle @hormozi referenced.