@mohdaadilofficiall

What they said

1. Objection being attacked: "you cannot sell Rs 10-20 Cr properties with Instagram/Meta ads."
2. Proof offered: "last one month's result" of a client. Spoken numbers: Rs 2.5 lakh ad spend; 7 leads in negotiation/pipeline; 2 bookings already in, "2 bookings of 10 Cr each", all from "only Rs 2.5 lakh ads spend".
3. Funnel numbers spoken: total leads 386; contacted 312; qualified 74; site visits (number cut off in the transcript; sheet shows 18).
4. Claimed ROI: "800X ROI on just Rs 2.5 lakh ad spend" (arithmetic: Rs 20 Cr gross booking value / Rs 2.5 L = 800).
5. Closing argument: if you say high-ticket (10-20 Cr) property can't be sold with Meta ads, "that is wrong". The strategy used is not explained. "If you want to know, comment on this reel, we will make the next part."
6. Numbers read off the sheet on screen (Executive Dashboard tab), all consistent with Rs 2,50,000 spend:
   • Header: "THE GRAND RESERVE - Gurugram | Meta Ads Performance Dashboard"; subtitle "Luxury Residences | Starting Rs 5 Cr+ | Target: HNI / UHNI / Business Owners / Investors"; campaign dates "01 Aug - 30 Aug 2026"; orange tag "DEMO DATA - NOT ACTUAL CLIENT DATA".
   • KPI tiles: Total ad spend Rs 2,50,000; Total leads 386 (per-day figure small); Cost per lead (CPL) Rs 648; Qualified leads 74; Qualification rate 19.2%; Site visits 18 (24.3% of qualified); Negotiations 7; Bookings 2 (booking rate 0.52% of leads); Gross booking value Rs 20.00 Cr (avg Rs 10.0 Cr / booking); Cost / qualified lead Rs 3,378; Cost / site visit Rs 13,889; Cost / booking Rs 1,25,000; ROAS tile "800x".
   • "Lead funnel - from Meta ads to booking" table (stage | count | conv. from previous | % of leads | cost per stage): Meta Ads link clicks 16,360 | 1.32% | - | Rs 15.28; Leads 386 | 2.36% | 100% | Rs 648; Contacted 312 | 80.8% | 80.8% | Rs 801; Qualified 74 | 23.7% | 19.2% | Rs 3,378; Site visit 18 | 24.3% | 4.7% | Rs 13,889; Negotiations 7 | 38.9% | 1.81% | Rs 35,714; Booking 2 | ~28.6% | 0.52% | Rs 1,25,000.
   • Horizontal bar "Lead funnel (Leads -> Bookings)" chart; a "Campaign Summary" table (ad spend / leads / CPL / qualified per campaign, unreadable).
   • Sheet tabs: Executive Dashboard, Campaign Performance, Lead CRM, Sales Funnel, Daily Performance.
7. Check: every "cost per stage" equals Rs 2,50,000 divided by that stage count (2.5L/16,360 = 15.28; /386 = 648; /312 = 801; /74 = 3,378; /18 = 13,889; /7 = 35,714; /2 = 1,25,000), i.e. the sheet is formula-driven off one spend number.

Try this

• Agencies and freelancers running lead-gen: Build a funnel report with these stages: link clicks, leads, contacted, qualified, site visit or call, negotiation, booking. Put total spend in one cell and divide it by each stage count to get cost per stage.
• High-ticket sellers: Track cost per qualified lead and cost per booked consult, not only cost per lead. The reel's demo sheet showed cost per lead of Rs 648 but cost per qualified lead of Rs 3,378.
• Build it from real data: Feed the sheet from your actual CRM. The dashboard in the reel is labelled as demo data, so treat the headline "800x" return as unverified.
• Agency marketing: The hook "objection, proof, withheld method, comment keyword" works. Only use it with numbers you can verify and share.
• Lower-ticket sellers: The report idea still transfers. Show clients where the money drops off between stages.

Links

• Google Sheets (docs.google.com) used as the Meta Ads dashboard/CRM template (5 tabs above). Shot on a MacBook Air screen with phone camera.
• Meta ads (Instagram/Facebook lead ads implied; no objective, creative, targeting or audience named).
• @growglexmedia is tagged in the post (usertag; likely creator's agency/brand).
• Creator comment: "Check your DMs - you'll receive the link to book your 1:1 Strategy Call." (link itself not visible in the data).