Master Playbook

• Concept diversity over variant volume. Different reasons to buy, not recolours. Meta ads Ad creative, UGC and hooks AI tools and automation @akshitraja @dakota.hermes @rudygoel_ @sevenfiguresmp
• Fix the site and know your numbers before scaling ads. Meta ads D2C and e-commerce conversion Business strategy and founder lessons @ritesh_shridhar @build.sagar @seemaa_choudharyy1
• Comment-keyword to DM is the default CTA. It is now native in Meta ads ("Reply to keywords", partial rollout). Meta ads Retention, email, WhatsApp, CRM Organic content and IG growth @socialmasla @brock11johnson
• Research before you post. Top 10 niche videos, competitors' outlier topics, longest-running ads in the Ad Library. Organic content and IG growth Scripting, hooks and storytelling @tanmaythinks_ @ai.noobstoninjas @hormozi @angus.sewell
• Ads are modules: hook plus body plus CTA, recombined. The CTA says what, why, when, how easy, what next. Ad creative, UGC and hooks Scripting, hooks and storytelling @hormozi
• Proof first, then the method. Scripting, hooks and storytelling Lead gen, sales and client acquisition @ayoships @rishabh.biswas_ @saltandpepsam
• Storyboard and human approval before any AI output ships. Video production and editing AI tools and automation @chandlerintelligence @justyn.ai @imheadrick @apurv_sngh
• Keep DMs human. AI replies are detectable. AI tools and automation @briarcochran
• Use AI for research and pattern finding first, first drafts last. Scripting, hooks and storytelling AI tools and automation @briarcochran @angus.sewell @briarcochran
• Read third-party skills and repos before installing. Most arrive through DM bots; several were flagged as suspicious. Video production and editing AI tools and automation @itstundeanthony @vibha.in.progress @riverisbuilding
• Brand assets belong to the brand. Client owns page, IG and pixel; agencies get partner access. Meta ads Finance, ops, legal and business tools @ecomtushar
• Followers are not money; an offer is. Personal brand and creator business Pricing, offers and positioning @samstoffel @jimruitang

Question	Side A	Side B	Better evidence
Broad vs interest targeting	Remove targeting, let Andromeda work (926 likes) @palakmehhta @ritesh_shridhar	Interest testing still wins in tier-2 India; a 4-campaign system keeps an interest CBO @daksh_manochaa	Unresolved. No controlled data either way. Run a 7-day split, judged on delivered orders. Meta ads
Cut placements vs Advantage+	Turn off Audience Network, Messenger, Threads @socialmasla @evanseech	Meta UI says Advantage+ placements give 12% lower cost per result	Neither shows lead quality by placement. Cut, then judge on cost per real result, not CPM. Meta ads
How many creatives	150 to 750 ads a week @hormozi; 400 to 500 creatives @performance.marketing.by.rohit	Small accounts have the lowest winner rate @sevenfiguresmp	Motion favours fewer, truly distinct concepts at small budgets. Meta ads Ad creative, UGC and hooks
Reposting and duplicates	Post everything 5 times @brock11johnson; different hooks avoid detection @rapvilleuk	Variants get flagged and deprioritised (commenters) @damianappice	No Instagram docs cited by anyone. Repost outliers only, change the hook, never mirror product. Organic content and IG growth
Speed to lead	Call in seconds @calebchae @sobusells	One owner waits 10 minutes; instant felt creepy (724 likes)	Majority view and the CRM demo favour fast. Test per business. Lead gen, sales and client acquisition
India RTO	60% fail, 80% COD @itsecomkid (second-hand, low-ticket)	Operators report about 10% to 20% RTO (147 likes)	Operators are closer to typical; measure your own by courier and pincode. D2C and e-commerce conversion Finance, ops, legal and business tools
Remove express checkout	"Up to 40% AOV" without Apple Pay / Shop Pay @shovel.studio	Shoppers will not buy without them	Unsourced claim; keep express checkout unless an A/B test says otherwise. D2C and e-commerce conversion Branding, design and packaging
Gimmick hooks	Gimmicks are not hooks @brock11johnson	His own gimmick reel worked; top comment says "they are hooks"	Both. Visual interrupt plus promise. Scripting, hooks and storytelling
Caption-first reels	Dead, viewers swipe @brock11johnson	A 5-second b-roll plus long caption still hit 139k plays @thehayleyjennings	The counter-case was keyword-driven. Value on screen wins. Organic content and IG growth
AI-written scripts	B to A tier with context @briarcochran	Commenters say AI scripts "always fail"	Use AI for research and illustrations, not first drafts. Scripting, hooks and storytelling AI tools and automation
Brand consistency and logo	Logo 8th, consistency 5th @mixesintheattic	Repeat exposure and distinctive assets drive recall @buildwithjigar; guidelines matter @barnardco	Do not over-invest early, but protect and repeat what already works. Branding, design and packaging
Images for AI agents	Fewer images, fewer popups @thinkwithsid	Model shots and rich galleries for humans @shovel.studio	Humans still buy. Keep galleries; clean structured data instead. D2C and e-commerce conversion SEO, AI search and websites
Dynamic creative	Off, run individual ads @evanseech	Meta then concentrates spend on 3 to 4 ads @dakota.hermes	One angle per ad set, 3 to 5 ads each, is the shared middle. Meta ads

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Do this week

1. Verify Meta tracking: Conversions API on the Shopify channel at "Maximum" data sharing, Event Match Quality, dedupe. Resolve any pixel mismatch before a paid push, and do not change a live pixel without a written plan. Meta ads @nicoaguirre.td; Lead gen, sales and client acquisition @ecomtushar
2. Confirm your business portfolio owns the page, IG, pixel and catalogue, with two real admins and 2FA. Any agency gets partner access only. Finance, ops, legal and business tools @ecomtushar
3. Run the Ctrl+U then Ctrl+F test on product pages, FAQ, shipping, returns and care pages. Check app-injected review and FAQ widgets first. SEO, AI search and websites @sidgnificant
4. Time your own enquiry reply against the 60-second bar. Lead gen, sales and client acquisition @calebchae
5. Look (read only) at Shopify Agentic Storefronts / Catalog settings and which products are eligible. Check region and default status in Shopify docs before changing anything. D2C and e-commerce conversion SEO, AI search and websites @thinkwithsid
6. If past ads spent with about no sales, audit them: breakdown by placement, hour, region, age, gender and frequency. Look for Audience Network, Messenger, WhatsApp and night spend. Write findings down. Meta ads @socialmasla @hellodeeep @palakmehhta
7. Build a per-order margin sheet: price minus COGS, ad cost per delivered order, RTO cost, packaging, shipping, gateway fees, GST. Set breakeven ROAS on delivered revenue. D2C and e-commerce conversion Business strategy and founder lessons @build.sagar @ritesh_shridhar
8. If you sell COD, measure delivered rate and RTO by courier and pincode, and COD share, from past orders. Finance, ops, legal and business tools @itsecomkid
9. Check pixel plus CAPI dedupe. Plan a confirmed-COD or delivered event via CAPI so Meta stops optimising for fake orders. Meta ads D2C and e-commerce conversion @nicoaguirre.td @iamsoorajhanda
10. Do an Ad Library teardown of 3 to 5 competitors: count active ads, find ones running 60+ days, note pain point, claim, offer and awareness stage. Any LLM can classify them. AI tools and automation Business strategy and founder lessons @angus.sewell @build.sagar

Do this month

1. Fix the product page: trust strip (COD available, pay online and save, lab or certification proof), review count near the title, 3 packs with the middle pre-selected and honest compare-at prices, founder video, 7-day return wording, sticky add-to-cart. No fake timers. D2C and e-commerce conversion @amboras.ai @seemaa_choudharyy1
2. Add a flat 10% prepaid discount in the announcement bar and checkout. Track prepaid % and RTO % daily. D2C and e-commerce conversion @ecomtushar
3. Add an explicit WhatsApp opt-in at checkout. Then run consented flows: COD confirmation within minutes with a UPI link, abandoned checkout, reorder reminder on day 20 to 25. Retention, email, WhatsApp, CRM @suraj.adsriddle @saltandpepsam
4. Add a plain descriptor to every poetic product title ("gold evil eye charm necklace"), fill GTIN, SKU, material, karat, dimensions, and write returns in three lines. Test title changes on a few products first for SEO impact. D2C and e-commerce conversion SEO, AI search and websites @thinkwithsid @apurv_sngh
5. For high-value orders, handle abandoned checkouts personally: alert a team member, reply by WhatsApp or call within minutes (consented numbers only), close with a Shopify draft order or invoice. D2C and e-commerce conversion Retention, email, WhatsApp, CRM @saltandpepsam
6. Build 4 to 6 genuinely different concepts from the angle matrix (protecting family, energy, comfort or digestion, approval for skin and hair). Shoot a small 50-5-3: about 12 hooks times 3 meats times 1 to 2 CTAs, in your customers' language. The CTA says what happens next (COD, delivery days). Ad creative, UGC and hooks Scripting, hooks and storytelling @dakota.hermes @hormozi @adswithfaizann
7. Do a compliance pass on every claim (local ad and food-safety rules, Meta health and personal-attributes policy). No weight numbers, no "you have X" framing. Ad creative, UGC and hooks @adswithsimon @adswithfaizann
8. Start a Trial Reels test bed on your 2 to 3 best posts: 2 hooks (gift "for her", identity "my stack") times up to 4 edits (shorter, new grade, text, new cover). Never mirror lettering or asymmetric pieces. Re-upload winners to main as new posts. Log results in a lessons table. Organic content and IG growth @rapvilleuk @iamchrischung @angus.sewell
9. Test four hooks on the same footage: price truth bomb, "if i were a dodgy jeweller" villain format (plating, karat stamps, carat total weight), explain-nothing hands placing a charm, a fill-in template. Scripting, hooks and storytelling @adswithfaizann @ayeshargoyal @howithooks @ksltos
10. Send a storyboard table as the approval mock for every reel. For jewellery, captions stay below the neckline, off ears and wrists. Video production and editing @chandlerintelligence @justyn.ai @brock11johnson
11. Restart organically: six tightly themed reels as Trial Reels, judged on shares and saves. Hero piece: "how to read any label, even ours" in villain format. Verify regulatory thresholds first. Organic content and IG growth Branding, design and packaging @thethinkschool @ayeshargoyal
12. Make the ad landing page: no nav, name, phone, pincode, one CTA ("order with COD"), proof above the fold. SEO, AI search and websites @edward.builds @sobusells
13. Set your profile up as a sales page: name field with a keyword, positioning line, proof, one link, three pins (product demo, founder or designer story, customer favourites). Personal brand and creator business @therealbrianmark @samstoffel
14. Build 3 to 5 question-headline guide pages with a clear opinion ("solid gold vs vermeil for everyday charms"). Start a monthly baseline of what ChatGPT, Perplexity and AI Overviews say about your brand. SEO, AI search and websites @sidgnificant @apurv_sngh @edward.builds
15. Run the 20-item security checklist as a prompt on any custom builder, share links, forms, theme scripts and Shopify webhooks (HMAC). Add a Playwright E2E from builder to checkout and an LCP budget before each release. AI tools and automation Finance, ops, legal and business tools @himanshu.exploresss @rollins.io
16. Human fact-check every AI-assisted title, meta description, alt text and blog fact (karat, sizes). SEO, AI search and websites @edward.builds
17. Write a one-page logo usage sheet (safe space, dark version, small icon, minimum sizes, misuse page) for press, stockists and creators. Branding, design and packaging @barnardco

Test later

1. A decoy hero piece (bespoke or high-end statement) priced well above the core range, shown beside bestsellers. A 6-month pack as the decoy next to a 3-month target works the same way. Also content. Pricing, offers and positioning @decoyreport
2. A paid design consult credited to the final piece, before quoting bespoke work. Pricing, offers and positioning @gentlerainman
3. A no-nav ad landing page (one hero, one CTA) through a gated-URL pattern. D2C and e-commerce conversion SEO, AI search and websites @edward.builds @sobusells
4. A 6 to 10 second delayed email pop-up vs current. Matching the CTA colour to the selected variant swatch. "Frequently bought together" items in cart. D2C and e-commerce conversion Branding, design and packaging @shovel.studio
5. A 30-second gift quiz that asks budget last and routes high budgets to a human. D2C and e-commerce conversion @kailodebiz
6. A hidden-frame drop reel with a small perk (early access, extender), not 15% sitewide. Set up DM automation before posting. Organic content and IG growth @robertmckeaveney @brock11johnson
7. Seed your signature pieces with talking-head creators in adjacent niches (mindset, spirituality); ask for a tag and link. Personal brand and creator business Business strategy and founder lessons @the_shikhshit_talks_
8. One consolidated campaign, buyers excluded, settings checklist applied. One angle per ad set, 3 to 5 ads, judge after 2 to 3x target CPA. Expect about 1 winner per 25 concepts. Turn off Enhancements so Meta does not alter product colour. Meta ads @evanseech @performance.marketing.by.rohit @dakota.hermes @sevenfiguresmp
9. A 7-day broad vs interest split in tier-2 India, judged on delivered orders. Check region and gender breakdowns weekly. Meta ads @palakmehhta
10. Paid ads on warm audiences (site visitors, engagers, ThruPlay) with affluent ad rules. Meta ads @buildwithjigar @gentlerainman
11. A "Reply to keywords" engagement ad that answers trust questions and sends a WhatsApp COD link. Retention, email, WhatsApp, CRM @socialmasla
12. An honest post-purchase "switch to subscribe and save" offer, prepaid only. Track take rate and first-renewal cancels. Retention, email, WhatsApp, CRM @wellcopymax
13. Scale only after a winner holds: 20% steps, marginal CPA, ad scheduling instead of manual on/off. Business strategy and founder lessons @praxads.ig @hellodeeep
14. A founder quest series with real numbers. Organic content and IG growth Personal brand and creator business @jimruitang
15. ChatGPT ads with a Rs 1k to 2k cap, low priority, judged on delivered orders. Lead gen, sales and client acquisition @rj_n_agency
16. Plant buyer criteria only where true: "ask any jeweller: solid gold or plated? hallmarked? lifetime care?" Scripting, hooks and storytelling Pricing, offers and positioning @amirsyed

Do this week

1. Pick two acquisition channels you can still run in month twelve and cost them for 12 months. Lead gen, sales and client acquisition Finance, ops, legal and business tools @fateh_and_nimrat
2. Add the asset-ownership rule to onboarding: client owns page, pixel, catalogue; you get partner access. Finance, ops, legal and business tools @ecomtushar
3. Export LinkedIn connections and score them against your ICP in Claude (High, Maybe, Low). It is free and warm. Lead gen, sales and client acquisition @apurv_sngh
4. Write a one-paragraph stance: no fake reviews or takedowns, no scraped audiences, no area profiling. It doubles as a sales point. Organic content and IG growth AI tools and automation @gunpowder.doshai @socialmasla @aadityabhardwwaj

Do this month

1. Productise a paid first step (Rs 25k to 50k, credited to a retainer): Meta account audit (settings, CAPI events, placements, creative concept count, asset ownership), conversion audit (four vetoes, PDP ladder, Ctrl+U test), speed-to-lead test. Lead gen, sales and client acquisition Meta ads D2C and e-commerce conversion @gentlerainman @evanseech @iamsoorajhanda @seemaa_choudharyy1 @calebchae
2. Build one own-lead funnel: direct-hook Meta ad to a Calendly "strategy session" page, pixel and CAPI on the booking. Test UAE, UK, US vs India. Track cost per booked call and per signed client. Lead gen, sales and client acquisition @rishabh.biswas_
3. Sales process: answer-first decks with conclusion titles, a 15-minute pre-wire call per decision maker, roles decided in advance, the "you probably can" price script, value-first follow-ups with no "just checking in". Lead gen, sales and client acquisition Business strategy and founder lessons @the_contentstrategist @theryankeip @amirsyed
4. One creative brief template: angle (desire times awareness), hook family, meat format, five-part CTA, funnel stage. Price retainers on concept count, not ad count. Ad creative, UGC and hooks @dakota.hermes @hormozi @adswithfaizann
5. One Notion template for every client: client OS, onboarding, win tracker, NPS. Business strategy and founder lessons @theaustinschneider
6. Report lead-gen clients as cost per stage from real CRM data (clicks, leads, contacted, qualified, visit, close). Meta ads Lead gen, sales and client acquisition @mohdaadilofficiall

Test later

1. A "front door" lead response product: one inbox, 60-second auto-reply with qualification, three real slots, revenue by source. Retention, email, WhatsApp, CRM @sobusells
2. AI-assisted reel editing with storyboard approval as the client gate, plus per-client brand sheets (the sellable part). Video production and editing @chandlerintelligence @millee.md @pranavjoshiii_
3. A fixed-scope SEO plus AEO sprint with a before/after scorecard. No 3-day ranking promises. SEO, AI search and websites @stfu.nittish @stfu.nittish
4. Outbound with Harvey or a Maps pipeline only in a sandbox, after reading the code, with outbox approval, verified emails, SPF/DKIM/DMARC, 3-email max and opt-out. Lead gen, sales and client acquisition @imheadrick @promptedbyaadil @i_mails_
5. AI agent builds scoped by the 8 layers; AI-built sites sold as "tested and secured" (20-item audit, CI, E2E). AI tools and automation @backendlore @himanshu.exploresss @rollins.io
6. Compare Skydo and Wise fee pages for foreign receipts and FIRA. Finance, ops, legal and business tools @prathamjindal14
7. Add a logo handover checklist to every branding deliverable. Branding, design and packaging @barnardco

Do this week

1. Pick one solved problem and say it every time: for example "a solo founder running D2C brands with AI systems". Real artefacts are the credential. Personal brand and creator business @samstoffel @jimruitang
2. Rebuild the profile as a sales page: keyword in name field, "I help [who] [get X] without [Y]", one proof line, DM keyword, one link, three pins. Personal brand and creator business @therealbrianmark @therealbrianmark
3. Set up the "AI Video Editor" folder (raw, references, exports) with a brand sheet; OpenFilm is one skill you can install for it. Video production and editing @millee.md @riverisbuilding
4. Start a hook swipe file tagged by family. Scripting, hooks and storytelling @ksltos @adswithfaizann

Do this month

1. Launch a quest series with an open loop and real numbers: "I spent [amount] on Meta ads and got zero sales. Here is every number." Use it only with your own true numbers. Underdog, credible, and a reason to follow. Scripting, hooks and storytelling Personal brand and creator business @jimruitang @ayoships
2. Run two hooks per reel through Trial Reels and log exit phrases with the AI retention loop. Organic content and IG growth Scripting, hooks and storytelling @angus.sewell
3. Launch one keyword funnel with a real asset (the 20-item security prompt, Claude SEO project files, an angle-matrix sheet). Lead gen, sales and client acquisition AI tools and automation @himanshu.exploresss @apurv_sngh @dakota.hermes

Test later

1. A free-beta price-discovery launch for any playbook. Personal brand and creator business Pricing, offers and positioning @vyre.less
2. Series formats: "Fact or Hype?" tool tests run in a sandbox, a ranking or tier list, "I timed 10 brands' lead response". Organic content and IG growth Lead gen, sales and client acquisition @itstundeanthony @mixesintheattic @calebchae

Do this week

1. Set up tracking and own your assets (page, pixel, catalogue) before you spend. Meta ads Finance, ops, legal and business tools @nicoaguirre.td @ecomtushar
2. Pick one channel you can keep up for a year and one clear problem you solve. Lead gen, sales and client acquisition Personal brand and creator business @fateh_and_nimrat @samstoffel
3. Build your profile as a sales page and start a hook swipe file. Personal brand and creator business Scripting, hooks and storytelling @therealbrianmark @ksltos

Do this month

1. Run two hooks per reel through Trial Reels and keep a lessons table. Organic content and IG growth @angus.sewell
2. Fix the basics of your offer page: trust strip, reviews, simple packs, clear returns. D2C and e-commerce conversion @amboras.ai @seemaa_choudharyy1
3. Answer every enquiry inside a minute where you can. Lead gen, sales and client acquisition @calebchae

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• Quest series with real numbers. "Day 1 of the restart." Open ending. Personal brand and creator business @jimruitang
• Teardown with a visual receipt per beat. "I reverse-engineered X", every claim on screen. Scripting, hooks and storytelling @ayoships
• Villain explainer. "If I were a [brand], here are 3 legal tricks, and how to beat me." Scripting, hooks and storytelling @ayeshargoyal
• Ranking or tier list. Shuffled reveal, one line of reasoning each. Scripting, hooks and storytelling @mixesintheattic @briarcochran
• "Fact or Hype?" tool test, fail without it, work with it. Organic content and IG growth @itstundeanthony
• One clip, N edits / slop vs directed. The reel is its own proof. Video production and editing @vibha.in.progress @pranavjoshiii_
• Live packaging teardown. Weak cover, fixes, result. Ad creative, UGC and hooks @omar.creo @omar.creo
• Myth debunk with screenshots and a prop. Business strategy and founder lessons @build.sagar
• Skit with a tool reveal. Panic line, blame joke, tool, proof panel. Scripting, hooks and storytelling @waitwhatdidyoudo

Hook (0 to 3 s, open a loop) then Explain (3 to 10 s, do not pop the climax) then Illustrate (10 to 30 s: example, story, maths, analogy) then Apply (1 to 3 takeaways). Ask Claude for 15 illustrations, keep 2 or 3. Scripting, hooks and storytelling @briarcochran

• Four true hooks: promise, question, topic, problem. Add a visual interrupt in second one. Scripting, hooks and storytelling @brock11johnson
• Five ad families: problem agitation ("kya aapka bhi ___?"), contrarian truth, specific truth (provable number plus outcome), curiosity gap, truth bomb (price first, "yes it's expensive"). Scripting, hooks and storytelling @adswithfaizann
• Fill-in templates with view proof: "the sound of X vs the sound of Y", "life is too short to ___", "life is hard, make it harder, start ___", "the answer to every problem is ___". Scripting, hooks and storytelling @ksltos
• Breaking belief: state the belief, break it with proof. Scripting, hooks and storytelling @thethinkschool
• Disclaimer first: "this is only if you want X, not Y." Builds trust. Scripting, hooks and storytelling @jimruitang
• Explain nothing: 3 to 4 seconds of an unexplained act, then "you're watching ___". Scripting, hooks and storytelling @howithooks
• Rules overlay: start mid-action, rules on screen, one contrast colour. Scripting, hooks and storytelling @adley
• Delivery: rhythm plus tonal variation beats rushing or dragging. Record one hook four ways. Scripting, hooks and storytelling Video production and editing @viralrolloutlabs

1. Tie the keyword to a real asset (AUDIT, HOOKS, SEO). Do not gate a link that is already public. Organic content and IG growth AI tools and automation @theericmichaud @himanshu.exploresss
2. Use two keywords: one low-friction resource, one offer (call or application). Lead gen, sales and client acquisition @gentlerainman
3. Set up automation before posting. Rotate reply texts. Add common misspellings. Organic content and IG growth @izhaan.os @damianappice
4. Pin a bio-link fallback for when the bot overloads. Organic content and IG growth Video production and editing @justyn.ai @millee.md
5. Avoid follow-gates; they often fail to deliver. Lead gen, sales and client acquisition @thehayleyjennings @opusjake
6. A share-to-DM gate farms shares, a stronger signal than comments. Use it only for genuinely useful assets. Organic content and IG growth @ai.with.etqad
7. Write every CTA in five parts: what, why, when, how easy, what happens next. Ad creative, UGC and hooks @hormozi
8. Judge the funnel on DMs answered, calls booked and sales, not comment counts. Organic content and IG growth @itstundeanthony

• One shoot a week: 2 hooks with the same payoff, up to 4 edits each = up to 8 files. Organic content and IG growth @rapvilleuk
• Post 4 to 5 Trial Reels a week from those files. Re-upload the winner to main as a new post, not "share to main". Organic content and IG growth @rapvilleuk @iamchrischung
• Repost outliers only at about +90 days with a new hook. Organic content and IG growth @brock11johnson
• Use your own winner as the next template. Organic content and IG growth @thehayleyjennings
• Stories: 3 a day (connection, value, proof) from the Claude calendar prompt. Organic content and IG growth @therealbrianmark
• If content is a lead channel, the benchmark is about 15 pieces a week and about 6 months to the first call. Budget for that or pick another channel. Lead gen, sales and client acquisition @fateh_and_nimrat
• Weekly review: paired-version retention, exit phrases, lessons table (lesson, evidence, counter, next test). Organic content and IG growth @angus.sewell

• Agent: Claude Code desktop or OpenFilm. Video production and editing @millee.md @riverisbuilding
• Tools: Remotion (captions, motion), FFmpeg (cuts, grade), Whisper (word-timed captions), HyperFrames (shot-level comments). Video production and editing @chandlerintelligence
• Order: brand sheet from 3 to 5 references, storyboard table, render, one batch of notes, save the flow as your own skill. Video production and editing @millee.md @robonuggets
• Sound: light SFX on cuts, licensed music, voice chain (high-pass about 100 Hz, light de-ess, mild compression, limiter). Video production and editing @1cho.mejia @patchdstudio
• Framing: eyes on lens, titles at chest height, subtitles lower middle. Video production and editing @brock11johnson
• Review cuts by hand. Cutting every pause over 0.1 s can sound robotic. Video production and editing @millee.md

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Illegal or likely to breach privacy and platform rules

• Scraping competitor followers with emails and phones (Mailerfind) and uploading them as a custom audience. Meta ads Lead gen, sales and client acquisition @socialmasla

• WhatsApp messages to visitors who never opted in (Super Acquire style). Retention, email, WhatsApp, CRM @suraj.adsriddle

• Calling abandoned carts or sending cold email without consent and compliance (DND/TRAI, DPDP, CAN-SPAM, GDPR). Retention, email, WhatsApp, CRM Lead gen, sales and client acquisition @saltandpepsam @promptedbyaadil @i_mails_

• Excluding "slum areas" or any socioeconomic label from targeting. Exclude failing pincodes from your own courier or CRM data instead. Meta ads AI tools and automation @aadityabhardwwaj

• Fake countdowns, fake strike-through prices, false "3 spots left" or "closing soon". India dark-pattern rules apply. D2C and e-commerce conversion Scripting, hooks and storytelling Pricing, offers and positioning @amboras.ai @samkul773

• A discount labelled as an instant "refund" on a subscription upsell, with a timer. Retention, email, WhatsApp, CRM @wellcopymax

• Fake reviews, "ambush" takedowns, AEO seeding with invented events or exact-match domain farms. Organic content and IG growth Business strategy and founder lessons SEO, AI search and websites @gunpowder.doshai @edward.builds

• Hiding shipping times on the PDP. D2C and e-commerce conversion @shovel.studio

Ad policy and account risk

• Fake news-headline or fake text-thread ads. Ad creative, UGC and hooks @thejacobroach

• "3rd way" ads built on body shaming or sexual performance. Ad creative, UGC and hooks @adswithsimon

• Health claims like "15 kg in 30 days" or "protein is wrong". Ad creative, UGC and hooks Scripting, hooks and storytelling @adswithfaizann

• "Revenue guaranteed in 60 days" style ad copy. Lead gen, sales and client acquisition @rishabh.biswas_

• A 3-BM "firewall" built without a plan; same admins across many BMs can trigger restrictions. Finance, ops, legal and business tools @ecomtushar

• Turning campaigns on and off every night; use ad scheduling. Meta ads Business strategy and founder lessons @hellodeeep

• Boosting posts for followers; use proper conversion campaigns. Meta ads Organic content and IG growth @itshardikway

Security and unverified tools

• Installing skills or repos you have not read, especially from DM links or git clone into ~/.claude/skills. Agent Reach drew "suspicious code" warnings. Organic content and IG growth Video production and editing AI tools and automation @itstundeanthony @vibha.in.progress

• Sending CRM, email or API keys to unverified models (Jev / TypeSafe). Retention, email, WhatsApp, CRM AI tools and automation @angus.sewell

• Pasting API keys into chat (Bland setup). AI tools and automation Finance, ops, legal and business tools @realrileybrown

• Running Harvey or any auto-sender without outbox approval and a token budget. Lead gen, sales and client acquisition AI tools and automation @imheadrick @gagantalksbiz

Unverified, hype or misleading

• Demo data shown as a client result ("800x ROI"). Meta ads Lead gen, sales and client acquisition @mohdaadilofficiall

• Buying .si domains on "AI renamed" urgency. Branding, design and packaging SEO, AI search and websites @casarthakahuja

• "90 days to save your Shopify business" fear hooks. SEO, AI search and websites @thinkwithsid

• "Reset the Stories algorithm" and "Edits gives a digital footprint boost". Organic content and IG growth @brock11johnson @thehayleyjennings

• The "female presenter cheat code"; it drew trolling and low-intent comments. Meta ads Ad creative, UGC and hooks @socialmasla

• 150 to 750 ads a week on a small budget. Ad creative, UGC and hooks @hormozi @sevenfiguresmp

• Copying a commodity product from an "IndiaMART to Amazon" reel. Business strategy and founder lessons @build.sagar

• Treating AI "consumer panels" as demand proof. Business strategy and founder lessons @opusjake

• Copying the decompile and reverse-engineering stunts without checking terms and law. AI tools and automation @theericmichaud @ayoships

Brand-specific red lines (jewellery and fashion brands)

• One-photo product-to-video for real jewellery shots; AI invents detail. Mood and background only. Video production and editing @priyanksinghofficial

• Mirroring reels with lettering or asymmetric pieces. Organic content and IG growth @brock11johnson

• Any "Human + Claude" or AI label on posts, if your brand policy says no AI labels. Video production and editing Branding, design and packaging @kanishyamo

• Downloading others' reels with yt-dlp or using trend audio without a licence on brand accounts. Organic content and IG growth Video production and editing @chandlerintelligence @thehayleyjennings

• Removing Apple Pay or Shop Pay without an A/B test. D2C and e-commerce conversion @shovel.studio

• Countdown timers and free-gift stacking; they cheapen fine jewellery. D2C and e-commerce conversion @amboras.ai

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File	What's inside
Meta ads	Andromeda, Meta settings checklist, CAPI, account structure, scaling, bans and BM firewall, Reply to keywords, ChatGPT ads test.
Ad creative, UGC and hooks	Angle matrix, 50-5-3 modular ads, hook frameworks, funnel-stage formats, native formats, "3rd way", packaging rules, AI creative production.
D2C and e-commerce conversion	Landing-page CRO tests, India COD and prepaid, four checkout vetoes, PDP ladder, abandoned-cart calls, catalogue-size layouts, AI-agent readiness.
Retention, email, WhatsApp, CRM	Lead response systems, post-purchase upsell, WhatsApp consent, keyword and Story funnels, DM sales pillars, email deliverability, cohort reviews.
Organic content and IG growth	Trial Reels systems, research methods, shares data table, keyword funnel table, Stories recipes, profile setup, formats catalogue, production basics.
Scripting, hooks and storytelling	What a hook is, hook template library, script skeletons, storytelling devices, delivery craft, copy and word choice, AI in scripting.
Video production and editing	Claude Code editing stack, 4-step editor recipe, storyboard rule, effect skills, art direction, sound and voice chain, OpenFilm.
Personal brand and creator business	Followers vs customers, monetisation routes, profile as sales page, status and trust habits, follower formula, Trial Reels for personal accounts.
Lead gen, sales and client acquisition	Channel costs, speed to lead, Meta for quality leads, keyword and Story funnels, outbound agents, AI search inbound, sales scripts and negotiation.
Pricing, offers and positioning	Market sophistication ladder, decoy pricing, paid first step, price objections, supplier positioning lines, affluent ad rules.
AI tools and automation	AI tier list for creators, retention analytics loop, skills and repos with risks, security and CI for AI code, AI for ads, leads and SEO.
Branding, design and packaging	Brand priority ranking, logo handover checklist, frequency rule, AI design tells, store design, honest label copy, thumbnail rules.
Business strategy and founder lessons	Commodity-product trap, goal back-solving, Hormozi's 10 rules, founder communication, agency systems, pitching, scaling as strategy, teardowns.
Finance, ops, legal and business tools	International payments for India, COD cash flow, Meta asset protection, channel cost sheet, supplier phrasing, open-source swaps, Oracle free tier.
SEO, AI search and websites	Getting cited by ChatGPT, AEO steering risk, Google's AI-content rule, agentic commerce, local SEO tier list, layout by traffic, site security.

Supporting files Hooks bank to Every link (hooks bank, tools and links, CTA funnels, formats, doubts and red flags, all links) exist in the same folder. They were not used as sources for this playbook.