@vicktipnes

What they said

They say:

1. Number one thing holding you back = ideas/beliefs about what it takes to succeed, not strategy/product/marketing.
2. "Your mindset is really what's going to hold you back in life and in business."
3. The most successful entrepreneurs use a "creative mechanism" to catapult their businesses: "it's not cash and it's not credit, it's creativity."
4. Street cred: "I've grown an average of 40% over the last eight years, every year, consistently. COVID, no COVID, didn't matter... some years were 28%, some years 72%." Later "averaged 40% over the last nine years" (he says eight, then nine).
5. "Most companies grow on average about 6%, 7% a year." Caption (written text, not in the speech):
6. "Generic goals build generic lives." Telling your team "let's get more customers" = a wish, not a goal.
7. Example: "How do I get 60 new customers a day? Simple math. Close ratio 20%? Talk to 300 people. Close ratio 30%? Talk to 200. That's reverse engineering." (60/0.20 = 300; 60/0.30 = 200.)
8. "Every specific goal we've set, we've hit." Ending question: is your last goal a number or a feeling?

Try this

• Founders and teams: Replace vague goals with a number you can reverse-engineer. To get 60 new customers a day at a 20% close rate, you need to talk to 300 people. At 30%, you need 200.
• Anyone selling: Track your close rate by channel. It tells you how many conversations, calls or leads each target needs.
• Managers: Turn "let's get more customers" into a daily target, an owner and a date. A goal with no number is a wish.
• Mindset work: Write down the beliefs you hold about what it takes to succeed in your business, such as "customers will not pay that" or "I cannot sell". Then test one of them with a small experiment.
• Be sceptical: The growth figures (40% a year) are self-reported and unsourced. Use the math, not the claims.

Links

None. (A small watermark of the creator's logo at top right.)