@hormozi

What they said

1. Structure: an ad = hook + meat + CTA. Instead of creating one ad, write 50 hooks, 3-5 meats, 1-3 CTAs. Whiteboard: 50 x 3-5 x 1-3 = 150-750 ads per week. "Which is huge for Andromeda today, variety."
2. Step 1: write 50 hooks. Five sources:
   1. Winning hooks from your previous ads (re-use).
   2. Hooks from your free/organic content (longs, shorts, emails, tweets, etc.).
   3. Winning hooks from other people's ads (save every ad you like, write down the hooks).
   4. Winning hooks from other people's free content (content with tons of views in your space; "snag the hook, give it a shot").
   5. Platform-specific ad libraries: look at big companies you know run great ads; check their longest-running ad hook, a sign it's converting.
   • Hooks should span the levels of awareness (inverted pyramid: Unaware, Problem Aware, Solution Aware, Product Aware, Most Aware) or just one, depending on target.
3. Step 2: write 3-5 "meats". The meat educates on the offer, product, solution, problem (or all). Five formats he used in his best ads:
   1. Demonstration ads (live use, reactions, unboxings, comparisons, high-production hero ads).
   2. Testimonial ads (UGC, direct to camera, podcast style, professional testimonial, group testimonials, man-on-street, influencer collabs).
   3. Educational ads (explainer videos, how-tos, lists, slide shows, high-performing organic content).
   4. Story ads.
   5. Faceless ads (customer comments/texts, text only, slide shows, animations, cartoon ads, visual/shot-effect based).
4. Step 3: write 1-3 CTAs. A good CTA tells the viewer five things: (1) what to do (click, subscribe, download, comment, buy); (2) why it matters (benefit + feature); (3) when to do it (urgency/timing: now, today, before it's gone); (4) how easy it is (free, takes 10 seconds, one click); (5) what happens next (set expectations: you'll get X, we'll send Y, this opens Z).
5. Step 4: film and edit. In one filming session film all hooks, all meats and all CTAs and edit together to produce the 150-750 ads in total (frames show a grid of ~30 hook clips).
6. Caption priority: hook (attention) > CTA (what to do) > "why" (everything else).

Try this

• Advertisers: Think of an ad as hook, meat and call to action. Write 50 hooks, 3 to 5 meats and 1 to 3 CTAs, then film them in one session and recombine. That makes 150 to 750 variants a week.
• Advertisers: Source hooks from your past winning ads, your organic content, other people's ads, other people's high-view content, and ad libraries (check the longest-running ads in your category).
• Advertisers: Pick meat formats: demonstration, testimonial, educational, story and faceless. Write hooks for different awareness levels, from unaware to most aware.
• Advertisers: A good CTA says what to do, why it matters, when to do it, how easy it is and what happens next.
• Small budgets: Use fewer combinations, for example 12 hooks, 3 meats and 1 CTA gives 36 ads.
• Creators: Reuse winning organic hooks in ads and winning ad hooks in organic.

Links

• Meta Andromeda (Meta's ad-retrieval/delivery system rewarding creative diversity).
• Platform ad libraries (Meta Ad Library, etc.).
• Free personalized "$100 scaling roadmap" (transcript says "$100"; on-screen text in last frames reads "Get Your Free Personalized $100M Scaling Roadmap in under 30 seconds"), a landing page/quiz screenshot at 88-90 s. Presumably acquisition.com tool; URL not shown.
• Frames show example ads: green-screen "giving away something insane for FREE" (demonstration), a physician testimonial, a mentor-lesson educational clip, "YOU'RE INVITED" faceless green card.
• Creator cites no external tool besides these.