@marketing.harshit

What they said

Transcript (Hinglish) covers 0-30s only; the last ~13s are talking head with no captured speech. Frames fill the gap.

• Meta launched Ad Creative Studio. Inside it, all of the ad account's data is pulled into one place.
• It analyses which creatives are doing well and which are bad: hook rate and CTR per creative.
• It covers not only static/graphic ads but also compares videos.
• Tells you which element of your existing ads performs better and "what you need to do next".
• Shows which creatives give the most purchases, which ads have the best ROAS, and how much money has already been spent on each.
• From frames (not spoken):
  1. Navigation: Ads Manager "All tools" menu, Advertise column, entry "Ads Creative Studio" (highlighted at 4s).
  2. Landing/home shows a grid of creative thumbnails and intro text calling it a dedicated surface for managing creative insights.
  3. Insight cards on a prospecting campaign (names like "Prospecting - GFS - Glow Drops Reels (US)"): "Underperforming style for 6 audiences", "Fatigued style used by 7 creatives", cost per result $26.93, amount spent $2,017,448 and $780,060, frequency 8.5x, "62% above threshold", "Broad 18-44 - LEC - Ingredient Story". Expands to "This creative style is underperforming with 6 demographics" with per-audience stats and "Compared to your other creatives".
  4. "Explore ideas to solve this problem": Meta suggests ideas such as "UGC Creator Testimonial", "Open on product motion", "Layer in beat-matched music". Expanding one shows a generated prompt like: replace the static opening frame with a motion-led beat, land the core subject within the first 1.5 seconds so viewers commit before they scroll, cut to the payoff so the hook sets up an expectation. Button: Generate ("2 eligible videos selected").
  5. Performance table: filters "Last 30 days", "Top 75% by Purchase ROAS", rows like "Style Montage - Vitamin C Serum", "Routine Stack - Hydrating Body Lotion", "Graphic Promo Card - Vitamin C Serum", "Contextual Hero - Hydrating Body Lotion", with amount spent ($5k-$8k range), % changes.
  6. Creative detail "Routine Stack - Hydrating Body Lotion": spend $7.1k, CPA $17.89, ROAS 4.3, "Generated from idea - Meta AI", "Resize to match all placements", "Swap a new product", "Show as a video", upload product image (PNG/JPG), Generate. Example generated static: brand "LaLueur", headline "Quench, daily."
  7. Video editor timeline with a generated vertical UGC-style clip (woman holding a bottle), play head and tracks, so the studio also edits generated video.

Try this

• Advertisers: Look in Ads Manager under All tools, Advertise, for a creative studio view. If your account has it, check which creatives are fatigued or underperforming for certain audiences before you commission new ones. Use hook rate, click-through rate, purchases, ROAS and spend per creative to pick what to iterate.
• E-commerce brands: Use the generate options (testimonial style, motion opening, beat-matched music, resize to all placements, swap in a new product) to spin one winning static across several products.
• Brands where product accuracy matters: Treat AI-generated ads as ideas, not final work. Review every output against the real product before it goes live.
• Agencies: Turn the rankings and fatigue flags into a client reporting and creative-audit deliverable.
• Creators: A screen-recorded walkthrough of a new platform feature with your face in a corner is a cheap, repeatable authority reel.

Links

• Meta Ads Manager > All tools > Ads Creative Studio (the subject).
• Meta AI generation inside it (UGC creator testimonial, motion, beat-matched music, resize to placements, product swap).
• Commenter mentions "Advantage Plus AI Video Generation Beta" (separate Meta feature).
• No external links or resources.