@fateh_and_nimrat

What they said

They say:

1. Cold email: set up with lemlist, about $200/month, to reach a volume of 15,000 (emails).
2. LinkedIn outreach: 500 reach-outs from one account; cost is just the LinkedIn Premium plan (sticky note shows $30).
3. Meta ads: "we always recommend you start with $500" (sticky note $500).
4. Cold calling: always use a local number; works best when combined with Meta: get leads from Meta, call them using Quo (transcribed "cool"); Quo setup costs $30.
5. Content: only makes sense if posting 15 content pieces a week to expect something meaningful (sticky "x15").

• Data costs are fixed and not included in the setup costs.
• Caption adds: every channel charges something: Meta takes cash, cold email about $200/month in domains and tools, cold calling a full day of someone's time, LinkedIn eats your own hours, content takes six months before the first call. "Being on all five badly beats nothing, but doing two properly beats all five. Choose the two you can still run in month twelve." (The caption's "being on all five badly beats nothing" reads oddly; likely means the opposite of doing nothing.)

Try this

• Agencies and freelancers: Price each channel before you choose. The creator's figures are cold email about $200 a month for 15,000 sends, LinkedIn about 500 outreach messages per account on a paid plan, Meta ads starting at $500, cold calling with a local number, and content at about 15 pieces a week.
• Agencies and freelancers: Pick two channels you can still run in month twelve instead of five done badly. Content takes months to produce a first lead.
• Lead-gen offers: Pair channels, for example get leads from Meta ads and call them quickly from a local number.
• Anyone selling services: Remember that every channel costs money, time or both, and tool costs are on top of data costs.
• Creators: A whiteboard with sticky notes is a cheap, clear format for explaining costs.

Links

• lemlist (cold email), LinkedIn Premium, Meta Ads, Quo (formerly OpenPhone, calling), "Meeting link in bio" for Blankedge (agency). Frame icons also show a calendar/booking icon, dollar, and people icons (outcomes/data).