Branding, design and packaging
@itsdesignertom
Hiring managers read three Claude-default tells in design portfolios (eyebrow labels over every header, subtext under everything, cursor-following glow hover effects); even hand-built pages get judged as AI, so push past the first thing AI gives you and trim away.
149k plays · 28 Oct 2026

What they said
- Tell 1 (caption and speech): a small label (eyebrow) above every header.
- Tell 2: subtext under every label; "when there's an abundance of text, it just smells like Claude".
- Tell 3: a glow that follows your cursor: ask AI for a mouse-tied hover effect and it is the first option, every time (frames show hover-effect cards demo, "Spotlight Card").
- Caption: "Ridd found 3 AI defaults" while reviewing viewer portfolios live.
- Even if hand assembled, it reads as default to the person hiring. "Get away from those defaults and push past the first thing AI hands you."
- Eyebrow = "the em dash of the design world" (shown with a ChatGPT cover letter full of em dashes).
- "AI gives you the big ball of clay. You trim away and you take away."
- CTA: live show every Thursday 1 PM Pacific (Dive Club / designertom, with Ridd).

Try this
- Designers and portfolio builders: Remove three common AI tells: a small label above every heading, subtext under every label, and a glow that follows the cursor.
- Edit down: AI gives you a large block of clay. Cut text, remove effects and keep only what a viewer needs.
- Push past the first idea: Ask for three or four alternatives, then choose one and change it.
- Add personal detail: Real project stories, your own photos and process notes are hard to fake.
- Test: Ask a friend to review your page for "AI feel" before you send it to a hiring manager or client.
- Keep perspective: Some of these patterns existed before AI, so use them only when they serve the content.

Links
- Claude (the AI default source); Dive Club (Ridd's podcast/YouTube); live show Thursdays 1 PM PT; handles @designertom (YouTube, X).
- Portfolios shown: Shinnosuke Tokuda, LandonNotes, Lumen-type SaaS, Carriage House, Talvik, etc.

Watch the original
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