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@iamsoorajhanda

Feed Meta's algorithm four custom Conversions API events (Lead, MQL, SQL, Conversion/Purchase) so it learns what a qualified buyer looks like, instead of optimising for cheap form fills (real-estate framing, but generic).

101k plays · 31 Aug 2026

What they said

Problem: junk leads because Meta's optimisation event (lead form submission) does not distinguish real buyers.
Fix is "very easy": send 4 custom events through the Conversions API (CAPI):
1. Leads
2. MQL (Marketing Qualified Lead)
3. SQL (Sales Qualified Lead)
4. Conversions (the person actually purchased)
"Meta learns. Sends better leads. You close more."
Setup can be automated via CAPI; comment for a step-by-step guide that arrives via automatic DM.
Caption also pitches secondary brand content: "How to start a real estate business the right way. How to scale luxury property sales. How to build an Airbnb empire." Hashtags: #realestatemarketing #facebookads #conversionapi #propertybusiness.
Note: the middle of the transcript (the 4 events detail) is truncated in the audio; events recovered from the caption.

Try this

Lead-gen advertisers: Do not optimise only for form fills. Send Meta a ladder of events through the Conversions API: Lead, Marketing Qualified Lead, Sales Qualified Lead, and Purchase. That teaches it what a real buyer looks like.
Ecommerce brands with COD or high returns: Apply the same idea. Send events for confirmed and delivered orders, not only order placed, so Meta stops favouring buyers who return the parcel.
Advertisers: Check volume first. Meta needs roughly 50 events a week per optimisation event to learn well. If the later events are too rare, optimise for the one just before them.
Agencies and freelancers: Offer CRM and Conversions API setup for clients with long sales cycles. It needs a CRM that sends status changes, event IDs to avoid double counting, and good match quality.
Creators: A price anchor plus a blunt insult hook, followed by a comment keyword that triggers a DM guide, drove very high comment counts here.

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