@therealbrianmark
A "top X%" ladder for an Instagram profile built to sell coaching: smiling photo, name field = name + what you do, bio line 1 = who you help, line 2 = social proof, line 3 = DM keyword, line 4 = apply CTA with arrow to a single application link, plus three pinned posts; training gated behind "GAME".
49k plays · 30 Sep 2026

What they said
Each step moves you up a percentile pyramid (claimed, not measured):
- Profile picture: clear photo of you smiling -> top 90%.
- Name field = full name + what you do (example "Jeremy Lee Miner | Sales Coach") -> top 80%.
- Bio line 1 states clearly who you help (example "I help sales professionals make 6-7 figures") -> top 70%.
- Bio line 2 = social proof (example "$200 million in revenue") -> top 40%.
- Bio line 3 = DM keyword (example "DM me 'sales' for more info") -> top 30%.
- Bio line 4 = "Apply for coaching" with a down arrow, and the only link is a link to apply for the coaching program (on-screen: bit.ly/coaching) -> top 15%.
- Three pinned posts: a deep value post, your personal story, and your best client transformation -> top 5%. (Frame shows a grid with 3 pins: one visible reel "Why you get so many objections", second "I almost quit...", third "?")
- Follow the real Brian Mark and comment "game" to get his training to optimise your profile -> top 1%.

Try this
- Coaches, consultants and service sellers: Rebuild your profile in this order. Use a clear smiling photo, a name field with your name plus what you do, then a four-line bio.
- The four bio lines: Line 1 says who you help and the result. Line 2 gives social proof. Line 3 gives a DM keyword. Line 4 is the call to action with an arrow, pointing to one link only.
- Pinned posts: Pin three. One should be your best value post, one your personal story, and one your best client result.
- Product brands: Adapt it. Put the brand name and category in the name field, a positioning line first, proof such as press or review counts next, and a call to action to your shop or booking page. Skip "apply for coaching".
- Treat the percentages as marketing: The "top 90%, top 5%" ladder is a claim, not a measurement, so test one change at a time and watch profile visits and link clicks.

Links
- Instagram profile fields (name, bio, link, pinned posts).
- Mock example profile "Jeremy Lee Miner | Sales Coach" (Jeremy Miner is a real sales-trainer; the example is used as the template; one commenter asks "Don't you have a beef with Jeremy?").
- bit.ly/coaching (placeholder link shown).
- Gated profile training via "GAME".

Watch the original
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