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Personal brand and creator business

@therealbrianmark

A "top X%" ladder for an Instagram profile built to sell coaching: smiling photo, name field = name + what you do, bio line 1 = who you help, line 2 = social proof, line 3 = DM keyword, line 4 = apply CTA with arrow to a single application link, plus three pinned posts; training gated behind "GAME".

49k plays · 30 Sep 2026

What they said

Each step moves you up a percentile pyramid (claimed, not measured):

  1. Profile picture: clear photo of you smiling -> top 90%.
  2. Name field = full name + what you do (example "Jeremy Lee Miner | Sales Coach") -> top 80%.
  3. Bio line 1 states clearly who you help (example "I help sales professionals make 6-7 figures") -> top 70%.
  4. Bio line 2 = social proof (example "$200 million in revenue") -> top 40%.
  5. Bio line 3 = DM keyword (example "DM me 'sales' for more info") -> top 30%.
  6. Bio line 4 = "Apply for coaching" with a down arrow, and the only link is a link to apply for the coaching program (on-screen: bit.ly/coaching) -> top 15%.
  7. Three pinned posts: a deep value post, your personal story, and your best client transformation -> top 5%. (Frame shows a grid with 3 pins: one visible reel "Why you get so many objections", second "I almost quit...", third "?")
  8. Follow the real Brian Mark and comment "game" to get his training to optimise your profile -> top 1%.

Try this

  • Coaches, consultants and service sellers: Rebuild your profile in this order. Use a clear smiling photo, a name field with your name plus what you do, then a four-line bio.
  • The four bio lines: Line 1 says who you help and the result. Line 2 gives social proof. Line 3 gives a DM keyword. Line 4 is the call to action with an arrow, pointing to one link only.
  • Pinned posts: Pin three. One should be your best value post, one your personal story, and one your best client result.
  • Product brands: Adapt it. Put the brand name and category in the name field, a positioning line first, proof such as press or review counts next, and a call to action to your shop or booking page. Skip "apply for coaching".
  • Treat the percentages as marketing: The "top 90%, top 5%" ladder is a claim, not a measurement, so test one change at a time and watch profile visits and link clicks.

Links

  • Instagram profile fields (name, bio, link, pinned posts).
  • Mock example profile "Jeremy Lee Miner | Sales Coach" (Jeremy Miner is a real sales-trainer; the example is used as the template; one commenter asks "Don't you have a beef with Jeremy?").
  • bit.ly/coaching (placeholder link shown).
  • Gated profile training via "GAME".

Watch the original

Watch the full reel on Instagram by @therealbrianmark. Follow them for more.

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