D2C and e-commerce conversion

@saltandpepsam

For high-ticket Shopify orders, trigger a Zapier on every abandoned cart, phone every abandoned cart immediately, answer questions, then send a Shopify draft order that the customer pays by phone; he says 60% of his business now comes from draft orders.

135k plays · 20 Aug 2026

What they said

Shows a $5,000 order notification from Shopify; it is a draft order, but real.
Not every order is a draft; even lower-ticket orders such as one for $180 are draft orders.
Workflow:
1. Every abandoned cart on Shopify fires a Zapier notification (seen on his phone).
2. They immediately call every single abandoned cart.
3. They answer any questions on the phone.
4. They send the customer a draft order from Shopify and the customer pays for the order over the phone.
Online (self-serve) orders still come in, "but 60% of our business is from draft orders."
In comments he says only 1 person makes the calls now (previously several until they found a good one), and he promises a follow-up reel covering the process.

Try this

High-ticket Shopify sellers: Set up a Zapier trigger, or Shopify Flow, that alerts your team on every abandoned checkout. Call each one straight away, answer questions, then send a Shopify draft order the customer can pay by phone.
High-ticket Shopify sellers: Require a phone number at checkout, otherwise there is nobody to call. Add a consent line so outreach is permitted.
Lower-priced sellers: Calls cost too much per cart. Start with WhatsApp or SMS messages and a payment link, and keep human calls for larger orders.
Agencies and freelancers: Package this as an abandoned-cart desk for high-ticket clients: the trigger, a call script, the draft order step and reporting. The reel skips all four, so a clear breakdown stands out.
Careful operators: Check calling rules in your country, such as do-not-call lists and consent. Also note that draft orders skip some checkout fraud checks and show up as a separate channel in reports.
Creators: Show proof first, such as the order notification in the first two seconds, then give the steps.

Watch the original

Watch the full reel on Instagram by @saltandpepsam. Follow them for more.

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