@therealbrianmark

What they said

1. Profile photo: a clear photo of you smiling; the first thing people see on landing and in DMs.
2. Name field: Instagram is a search engine, so put keywords next to your name for what the ideal client searches (his: "Brian Ron Mark - Business Coach for Online Trainers").
3. "I help" statement: first line of the bio. Template: I help "X" achieve "Y" without "Z". His: "I help online fitness coaches make 10k-100k..." (so visitors know the profile is for them).
4. DM CTA: some people are too lazy to fill out a Typeform, so add a DM keyword. His bio line: Apply/DM "100k" for info.
5. Take the Linktree out of the bio: only one link, to your application for the high-ticket coaching program. Application uses 7 questions (screen shows 8 listed: name, phone, how did you find me, Instagram handle, current income as an online trainer, why applying for business coaching, ability to financially commit to working on your own goals, best email).
6. Pin post: exactly three pins: best client transformation, your personal story, and a deep-value post with a CTA for your offer (frames show three pinned reels).
7. Blue check mark: costs $14.99 (per his claim) and instantly makes you more credible.

• Bio screenshot stats: 6,344 posts, 754K followers, 4,027 following, "Most Valuable Business Account on IG", "49 students over 100k/mo".
• Offer: longer breakdown training sent if you follow and comment "GAME".

Try this

• Coaches and service sellers: Audit your profile against seven points: a clear smiling photo, a name field with keywords, an "I help X achieve Y without Z" first line, a DM keyword call to action, one link only, three pinned posts, and a verified badge if it suits you.
• Name field: Instagram search reads it, so put what your ideal client would type next to your name.
• One link: Replace the link tree with a single link to an application or booking form. A short form (name, contact, how they found you, income or situation, goal, ability to invest) filters out poor fits.
• Pins: Use your best client result, your personal story, and a deep value post with a call to action.
• Product brands: Use the keyword name field, one link and three pins (best seller, founder story, a conversion post). Skip the coaching language.
• Check the claims: The paid badge and follower figures are the creator's own claims, so test changes against profile visits and link clicks.

Links

• Typeform (mentioned as the form to replace with DM CTA). Linktree (to remove).
• Meta Verified blue check ($14.99 claimed).
• bit.ly link in his bio to a coaching application (shown on screen, not read out; text appears like bit.ly/applyforbusinesscoaching).
• Lead magnets: "GAME" (longer training) and "100k" (fitness-biz growth, via comment or DM).