@bodhigallo

What they said

1. H1 tag - S tier. "Most important part of your website; the first thing Google crawls." (screenshot "ROOF REPAIR IN BOCA RATON" hero).
2. Listing too many services - A tier. "You can list a lot of services, but you can only really rank your Google Business Profile for one or two services."
3. Blog content with no city names - F tier. "Generic blogs are not important in SEO in 2026."
4. A homepage trying to rank for six different trades - F tier. "Only target one specific trade on the homepage and build out location service pages for the other trades."
5. Reviews - S tier. "The most important part of any local SEO strategy."
6. Social proof - S tier. "Show social proof on your website because if you own a roofing company and you're charging $30,000 for a roof, your customers want to see that you have done that for many other people."
7. 500 service area pages - B tier. "Service area pages are really good, but you need them to be indexed."

• Caption: "Have you made any of these mistakes before on your website? It could be costing you leads because these are factors that matter when ranking."

Try this

• Local service businesses: Put one clear H1 on your homepage that names the service and the city. Target one main trade per homepage and build separate service and location pages for others.
• Local service businesses: Show reviews and social proof on the site, especially for expensive jobs. The example is a $30,000 roof, where buyers want to see you have done it many times.
• Local service businesses: List many services if you like, but expect to rank your Google Business Profile for only one or two. Make sure your service-area pages are indexed, and put city names in blog posts.
• Agencies: Turn the tier list into a local SEO audit checklist for client sites.
• Online stores: The idea carries over. Give each product or collection page one clear heading that matches what shoppers search, and show reviews on high-priced items.
• Creators: A tier-list reel works for any "common mistakes" topic.

Links

Google Business Profile, H1 tag, service-area pages, reviews; no tools or links named. Mock website screenshots (roofing) used as tier-list tiles.