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@ecomtushar

A three-Business-Manager "firewall" setup to survive Meta's Q4 mass bans: a host BM that owns the Facebook page, Instagram page and pixel; an operational BM with the ad accounts; a backup BM; three admin profiles on all three; share assets by partner access, and if the ops BM is banned, revoke partner access and attach the backup BM. He says it is not fully ban-proof but the "most foolproof" method he has used for 10 years. A PDF ("The Firewall Method") is sent for comment "PDF".

37k plays · 26 Sep 2026

What they said

Claim: every year without fail, the moment Q4 starts, Meta starts mass-banning Instagram pages, ad accounts, business managers and even whole profiles. He has watched this for 10 years and does not know whether it is a glitch or intentional. Meta was "just sued for 1100 crores" (about Rs 1,100 crore) for banning ad accounts (unsourced).
Setup (numbered):
1. Have three Business Managers (BMs). BM1 = host BM: holds your Facebook page, Instagram page, and the pixel connected to your store.
2. BM2 = operational BM: holds your main ad accounts (Ad Acc 1, 2, 3) used for daily advertising.
3. BM3 = backup BM, comes into play if the operational BM goes down or is banned. Mainly you work with BM1 and BM2.
4. Three admins (three main personal profiles) must be admins in all three BMs. Do not add them as employees, and do not keep just one admin; all three need to be admins.
5. From the host BM, share partner access to the operational BM (and the backup BM if needed): the Facebook page, Instagram page and pixel shared to BM2, where ads run daily using these three assets.
6. If BM2 goes down, remove the partner access (so the host assets are not affected) and give partner access to the backup BM while you recover the ops BM "or, well, lose it forever".
Disclaimer: "I'm not saying this method is completely safe from all the bans, but it is the most foolproof method that I've personally used for the last 10 years."
Ending: "I also turned this into a complete PDF and if you want that, you know what to do" (comment "PDF").

Try this

Advertisers on Meta: Do not put everything under one login. Use a host Business Manager that owns the page, Instagram account and pixel. Use a separate operational one for ad accounts, and a backup one.
Admins: Have at least three real admins on every manager, so losing one person does not lock you out. Add them as admins, not employees.
If something is banned: Remove the partner access from the banned manager, then share the page, Instagram account and pixel with the backup one while you appeal.
Do it legitimately: Use only genuine, verified business details and real people. Fake profiles or duplicate accounts can break policy and may trigger more bans.
Limits: This only helps when the ban is at ad-account or manager level. Bans on a personal profile, domain, payment method or pixel can still hit everything.
Check claims: Verify the lawsuit and the "Q4 mass bans" pattern before repeating them.

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