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@daksh_manochaa

A 4-campaign Meta structure (interest CBO, broad creative testing, statics, and a "secret" testing/retargeting campaign) is claimed to have taken one female-insecurity-niche product to Rs 2.33 crore revenue on about Rs 30 lakh spend (7.5 ROAS), with the secret campaign at 17.40 ROAS; details gated behind comment "GAME".

73k plays · 21 Sep 2026

What they said

  • Revenue Rs 2,33,00,000 from a new product launched 2 months ago (caption says "in a single month"). Shopify screenshot (4-6s) shows total sales about Rs 23,339,982 (+10%).
  • Product is in the "female insecurity" niche. Claim: beauty/insecurity niche "always pays"; "Female will spend anything to feel better about themselves."
  • Spend about Rs 30 lakh on ads, ROAS 7.5. Ads Manager totals row shows about Rs 30,xx,xxx spent.
  • Runs just 4 campaigns:
    1. Interest targeting, CBO, 4 ad sets with a single interest each. Can go ABO if preferred.
    2. Broad creative testing: no interest, only creatives; "this is where you let Meta find buyers for you."
    3. Statics campaign: static ads only. Point: many run only video or only statics; need a mix of both and should move into AI creatives too "because that's where it's all going".
    4. "Secret" campaign: ROAS 17.40, described as "my testing campaign... where I do a lot of testing stuff and that's exactly why the number looks like that".
  • Caption adds: clean system = interest targeting + broad creative testing + statics + AI creatives + one secret retargeting campaign at 17.40x. Claims "the 4th campaign is where the real money hides. It's the one nobody teaches." Framing: "AI dropshipping in 2026" = proper Shopify store, real product, AI creatives, structured Facebook ads. "Scaling isn't about spending more."

Try this

  • Meta advertisers: Try a simple four-part set: interest targeting with one interest per ad set, a broad campaign driven only by creative, a statics-only campaign, and a separate testing or retargeting campaign.
  • Creative mix: Run both video and static ads, and add AI-made variants for testing.
  • Read ROAS carefully: A very high return on a small test campaign is usually small-spend noise. Look at spend, cost per purchase and the total for the whole account.
  • Beauty and self-care niches: Emotional problems often sell well, but keep claims honest and check returns and refunds.
  • Before copying a case study: Ask for per-campaign spend, order value, returns and COD share. Revenue is not profit, and the details here sit behind a comment keyword.

Links

  • Meta Ads Manager (campaign view, blurred names), Shopify admin analytics (total sales). AI creatives mentioned generically, no tool named.
  • Music: "Clubbed To Death" by URock.
  • Lead magnet: DM "full breakdown of that 17.40x campaign: audiences, retargeting, AI creative testing". No link.

Watch the original

Watch the full reel on Instagram by @daksh_manochaa. Follow them for more.

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