@brock11johnson

What they said

Rules as stated (each paired with a red "NOT HERE" / green "HERE" overlay):

1. Eyes: look at the camera lens (green box at top of frame), not at the screen or your own face. (0-2s)
2. Titles: go at the chest/upper-torso level (green zone), not over the face/neck (red bar across the chin/neck). (2-6s)
3. Subtitles: go in the green lower-torso box. A red box sits higher up on the chest for "not here". (8s)
4. Ideas come from "Ai" (he points up with "AI" as the on-screen word), "not here" (head). (10-12s)
5. "Nothing goes here" (13s, hands folded, empty space).
6. CTA: "And if you want to grow on Instagram, then you should go here" and an Instagram profile screenshot of @brock11johnson with a red arrow at the Follow button (16s).

• No numbers, no steps beyond the four placements. Caption is only "SAVE THIS POST! And follow @brock11johnson for more!".

Try this

• Talking-head creators: Look into the camera lens, not at the screen or your own face. It reads as eye contact.
• Captions and titles: Put titles at chest height, not over your face or chin. Put subtitles in the lower middle of the frame.
• Product videos: Keep captions away from the product itself, for example the neck, wrist or ear area for jewellery, so nothing covers it.
• Idea sourcing: Use AI to generate and sort ideas, then pick the best one yourself.
• Format: The "here, not here" overlay with green and red zones is cheap to copy for any do-and-don't topic. Make the reel demonstrate its own rule.
• Keep expectations modest: The reel gives placement advice, not data on reach, so test on your own audience.

Links

• @brock11johnson: profile shown on screen, bio reads (partly legible) "Follow me: I'll show you how to get followers & sales", "CEO #1 Instagram academy", "Top 100 podcast", "Join my growth club", 5,232 posts, 992K followers, ~213 following.
• AI for idea generation (no specific tool named).