@apurv_sngh

What they said

1. Update: setting up ads through conversation with Meta AI instead of Ads Manager. "Meta has aggressively started rolling out agentic capabilities."
2. Current: a human selects goal, budget, audience, creative, A/B tests, optimisation inside Ads Manager (whiteboard boxes: Goals / Budget / Audience / Creative / A/B tests / Optimization).
3. Future: human talks to Meta AI, which makes changes in Ads Manager; "this AI will not only set up your campaign, but also take optimization calls."
4. Next level with "Muse": Meta also announced enterprise capability with Muse, i.e. connecting to internal systems; the more business intelligence Muse holds, the better it can converse with the ad AI and run/optimise campaigns.
5. His view: "this is the ecosystem Meta is trying to create".
6. Caption list of agentic capabilities (Meta testing inside Ads Manager): plan and create campaigns; generate ad copy and creative; adjust targeting and budgets; schedule recurring tasks; monitor performance; send summaries and alerts; remember past tests, seasonality and business goals; use brand guidelines and tone. For larger teams, external AI agents can prepare campaign work and send it into Ads Manager as a draft for review. Creative automation: video variations, hook changes, captions, audio and ending scenes. You keep preview and approval control.
7. Opinion in caption: "The marketer is not disappearing. The manual setup is." Value shifts to the right goal, right inputs and knowing whether the system makes good decisions.
8. End card: "Meta announced 7 more AI updates. Comment META to get all."

Try this

• Advertisers: Expect to build campaigns by talking to Meta's AI, which the reel says will also make optimisation calls. Prepare the inputs it can remember: brand guidelines, tone, product catalogue, past test log and seasonal calendar.
• Agencies and freelancers: Sell goals, creative strategy and auditing of the AI, not button-pushing. Write a checklist for AI-made drafts covering budgets, targeting expansion and placements.
• Everyone: Verify the rollout in your own ad account before you promise anything to clients, and watch for the official announcement.
• Creators: Use platform news as a trigger for a short whiteboard explainer, which is cheap to make.
• Note: The caption's view is that the marketer is not disappearing, but manual setup is.

Links

• Meta Ads Manager, Meta AI (conversational agent), "Muse" (Meta's model/AI; enterprise connection). Official Meta announcement link promised by DM (not shown).