D2C and e-commerce conversion

@ecomtushar

A brand-new product with no pixel data hit 44% prepaid on day one in India by using a visually uniform, clear product page plus a flat 10% prepaid discount.

16k plays · 23 Sep 2026

What they said

Launched a product the previous night; day 1 of ads, no orders before today.
9 orders, 4 already prepaid = 44% prepaid rate (screen shows Fastrr "Prepaid Orders 44.44%", overall prepaid 44.44%; orders list shows "Standard (COD)" vs "Standard (Prepaid)" delivery methods, Fastrr tags).
New product, new brand, no pixel data, no brand presence.
Question: why would someone pay by UPI/card/net banking when COD is available? Answer = two things on the store:
1. Colours and branding: visual uniformity across the page, clean copywriting, page conveys what the product is. Even AI images on the page are fine if the product page tells the buyer what they are buying.
2. 10% prepaid discount: India is a cash-sensitive market; a discount makes buyers happier and more obligated to use that channel than COD where they pay full price. "Simple customer psychology."
Offer: Shopify theme template free if you comment "template".

Try this

India D2C sellers: Test a flat 10% discount for prepaid orders. The reel reports 4 of 9 first-day orders prepaid, but that is a tiny sample, so measure it over a few weeks.
India D2C sellers: Tag orders by payment method in Shopify and track prepaid share, return rate and failed-delivery rate. Work out whether the 10% discount costs less than the returns it avoids.
Store owners: Make the product page clear. Use consistent colours, clean copy and a page that says plainly what the product is and what the buyer gets. Clarity matters more than perfect images.
Store owners: Show the prepaid offer and free shipping in the top announcement bar so it is seen before checkout.
Agencies and freelancers: Prepaid share is an easy metric to report to D2C clients. Be careful about claims from one day of orders.
Creators: Show the dashboard in the first three seconds, then explain with two simple points.

Links

Shopify (store and theme), Fastrr (checkout/COD-prepaid analytics, shows "Fastrr Prepaid Orders" and delivery-method tags such as SR_STANDARD, rto_prediction tag visible), Shiprocket-style SR_STANDARD tags. Product shown is a "HaloSkin" IPL hair remover page (Rs 4,999-ish struck price visible, banner "10% off on prepaid orders / Free shipping on all orders"). Template link sent by DM (no URL shown).

Watch the original

Watch the full reel on Instagram by @ecomtushar. Follow them for more.

Video, voice and ideas belong to @ecomtushar. Shown here as a short preview with our own summary, for commentary and education. Want it removed? Tell us.

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