@thejacobroach

What they said

1. Zero-star reviews: grabs attention, you can add humour, and you are not flexing a five-star review (visual: a photo of an appliance/door with a "Zero stars" Bible app review).
2. News headline ads: make the ad look like a big breaking-news story everyone wants to hear; makes people stop and ask what is going on (visual: "Natural gas prices rising in the world, dampening hopes for lower inflation" style news graphic).
3. Text thread ads: the whole creative looks like an iMessage conversation, can be super simple, "these convert really well".
4. Apple Notes ad (last one, though the title says 10): easiest, takes five seconds, type your ad into the Notes app and post it as is. Works because it looks so simple that it looks like it shouldn't even be an ad (visual: black Notes screenshot "Do yourself a favor" with a yellow checklist: stop wasting time on social media, sign up for Morning Brew (it's free), get smarter in 5 minutes a day, "Click below").
5. Note: the numbering says "Number one, two, three" then "the last one"; only 4 formats are given although the hook says 10.
6. CTA: comment "yes" and he will send "my custom list of 100 ad formats".

Try this

• Paid social advertisers: Test four native-looking formats: a zero-star review, a fake-news-style headline, an iMessage text thread, and a plain Notes-app screenshot. Each one looks less like an ad, so people stop scrolling.
• Small budgets: The Notes-app ad takes about five seconds to make. Type the offer into your notes app, screenshot it and run it as a static ad.
• Testimonial sellers: A chat-thread ad works well when it reuses real customer conversations, with permission and names hidden.
• Health and finance advertisers: Be careful with the fake-news format. It can break platform policy and damage trust when the claims are sensitive.
• Premium brands: Test sparingly. Zero-star humour may clash with a luxury tone, while a gifting conversation in a text thread can still fit.
• Creators and agencies: The comment-keyword to DM lead magnet works. Build a list of ad formats as the free resource, and make sure the DM actually arrives, since one viewer reported it did not.

Links

• Apple Notes (creative tool), iMessage mockup/screenshot, news-headline template (not named).
• Lead magnet: "custom list of 100 ad formats" (delivered by DM; no link visible).
• Example ad visuals reference a Morning Brew sign-up and a Bible app (not identified as his clients).