@hormozi

What they said

1. Sell to the rich. They pay better. Sell expensive things to people who value them rather than cheapening yourself for people who don't.
2. Look at what everyone else is doing and do it in half the time for twice the price.
3. Have higher standards than your customers ("easy to say, hard to do").
4. Pay better people better so you don't need as many people; you save money overall.
5. Speed is the single unifying principle for winning.
6. Every problem in business can be solved by talking to customers more.
7. You make more money iterating the same thing a thousand times than making a thousand new things.
8. Your biggest competitor is being unknown. Get louder.
9. You can be the best or the cheapest, you just can't be in the middle.
10. Do so much work it would be unreasonable that you aren't successful. No numbers, studies or examples are given beyond "half the time / twice the price" and "a thousand times".

Try this

• Founders: Use the list as prompts for a real review: who pays best, how fast you ship, how often you talk to customers, and whether you are the best or the cheapest in your category.
• Customers: Schedule a set number of customer calls each week, since rule 6 says most problems get solved by talking to customers.
• Iterate: Improve one product or offer many times before launching a new one.
• Visibility: If you are unknown, publish more consistently before you change your product.
• Pricing: Test a higher price on a smaller, high-value segment. Do not apply "sell to the rich" blindly, as it does not fit every category.
• Creators: A 10-item rule list with a saveable caption and a comment keyword is easy to copy. Add your own examples so it is not generic.

Links

• "Free scaling roadmap" (Acquisition.com quiz, see @kailodebiz for how that funnel works). No URL in caption or speech.