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Lead gen, sales and client acquisition

@sobusells

A website that generates leads is not enough for service businesses; sell a custom CRM dashboard that logs every inquiry and missed call, auto-replies in 60 seconds, and shows revenue per marketing source.

586 plays · 24 Sep 2026

What they said

  • Claim: a lead-generating website is not enough; you need a system that tracks every inquiry, every missed call, and which marketing channels actually work. "The more you track, the more your business grows."
  • These are the systems he runs for clients on custom CRMs (service-based businesses; example is a South African building/construction firm, currency R / rand).
  • Dashboard demo points:
    1. Daily brief each morning ("Morning, Miranda"): the 3 main tasks for the day are pre-surfaced (e.g. approve cement + rebar order for a job, assign an owner to an enquiry, send a quote).
    2. Live jobs list and "needs you today" list (jobs like kitchen extension, office fit-out, townhouses, bathroom).
    3. Headline numbers shown: R 48,000 paid overnight; 3 enquiries answered/qualified by the chatbot; 2 waiting for a reply.
    4. Every inquiry lands in one inbox ("Front door") from website, WhatsApp, Google, Instagram, phone and chatbot.
    5. Chatbot replies within 60 seconds, qualifies budget and location, and offers three real survey slots from the calendar. A qualification script is visible on screen (what kind of work, rough budget, where is the property, when would you like to start, book a survey).
    6. Marketing page: shows exactly how much revenue came from each source, including old leads the system went back and re-contacted ("retakes").
    7. Marketing page also shows: 9 calls from Google all logged to a job; Google rankings by keyword (builders in Sandton up 3, loft conversion Melville up 2, etc.); cost per lead down; Google Ads spend R 720 for 4 leads (R 180 per lead); landing page conversion rate; 2 ad sets paused overnight, R 1,160 a week saved because nobody had to check; call tracking on every ad; 412 profile views; 4.9 rating with reviews.
  • Close: "Nothing slips through the cracks." If your business has no systems like this, DM him.

Try this

  • Service businesses: A website that brings leads is not enough. Put every inquiry from the website, WhatsApp, calls, Instagram and chat in one inbox so nothing is missed.
  • Service businesses: Reply within about 60 seconds. An automated reply can ask what work, rough budget, location and start date, then offer real calendar slots.
  • Service businesses: Track revenue by source, not just leads. Know which channel brought paying clients, and re-contact old leads.
  • Agencies and freelancers: Package this as a done-for-you system: one inbox, a quick auto-reply, a morning task list and a source report. Show it in a 40 second screen recording.
  • Ecommerce sellers: The same idea maps to order confirmation and WhatsApp follow-up for abandoned carts and failed deliveries.
  • Everyone: The demo uses sample data. Build your own with real numbers before you promise results.

Links

  • Custom-built CRM / dashboard (no named product; he builds it bespoke). Channels integrated: website forms, WhatsApp, Google (Business Profile / Ads), Instagram, phone call tracking, chatbot.
  • No URLs or links given.

Watch the original

Watch the full reel on Instagram by @sobusells. Follow them for more.

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