Lead gen, sales and client acquisition
@sobusells
A website that generates leads is not enough for service businesses; sell a custom CRM dashboard that logs every inquiry and missed call, auto-replies in 60 seconds, and shows revenue per marketing source.
586 plays · 24 Sep 2026

What they said
- Claim: a lead-generating website is not enough; you need a system that tracks every inquiry, every missed call, and which marketing channels actually work. "The more you track, the more your business grows."
- These are the systems he runs for clients on custom CRMs (service-based businesses; example is a South African building/construction firm, currency R / rand).
- Dashboard demo points:
- Daily brief each morning ("Morning, Miranda"): the 3 main tasks for the day are pre-surfaced (e.g. approve cement + rebar order for a job, assign an owner to an enquiry, send a quote).
- Live jobs list and "needs you today" list (jobs like kitchen extension, office fit-out, townhouses, bathroom).
- Headline numbers shown: R 48,000 paid overnight; 3 enquiries answered/qualified by the chatbot; 2 waiting for a reply.
- Every inquiry lands in one inbox ("Front door") from website, WhatsApp, Google, Instagram, phone and chatbot.
- Chatbot replies within 60 seconds, qualifies budget and location, and offers three real survey slots from the calendar. A qualification script is visible on screen (what kind of work, rough budget, where is the property, when would you like to start, book a survey).
- Marketing page: shows exactly how much revenue came from each source, including old leads the system went back and re-contacted ("retakes").
- Marketing page also shows: 9 calls from Google all logged to a job; Google rankings by keyword (builders in Sandton up 3, loft conversion Melville up 2, etc.); cost per lead down; Google Ads spend R 720 for 4 leads (R 180 per lead); landing page conversion rate; 2 ad sets paused overnight, R 1,160 a week saved because nobody had to check; call tracking on every ad; 412 profile views; 4.9 rating with reviews.
- Close: "Nothing slips through the cracks." If your business has no systems like this, DM him.

Try this
- Service businesses: A website that brings leads is not enough. Put every inquiry from the website, WhatsApp, calls, Instagram and chat in one inbox so nothing is missed.
- Service businesses: Reply within about 60 seconds. An automated reply can ask what work, rough budget, location and start date, then offer real calendar slots.
- Service businesses: Track revenue by source, not just leads. Know which channel brought paying clients, and re-contact old leads.
- Agencies and freelancers: Package this as a done-for-you system: one inbox, a quick auto-reply, a morning task list and a source report. Show it in a 40 second screen recording.
- Ecommerce sellers: The same idea maps to order confirmation and WhatsApp follow-up for abandoned carts and failed deliveries.
- Everyone: The demo uses sample data. Build your own with real numbers before you promise results.

Links
- Custom-built CRM / dashboard (no named product; he builds it bespoke). Channels integrated: website forms, WhatsApp, Google (Business Profile / Ads), Instagram, phone call tracking, chatbot.
- No URLs or links given.

Watch the original
Watch the full reel on Instagram by @sobusells. Follow them for more.
Video, voice and ideas belong to @sobusells. Shown here as a short preview with our own summary, for commentary and education. Want it removed? Tell us.
00:00
/
00:00

More Lead gen
Liked this one? Get the next
When I find a reel worth acting on, you get the short version: what it says and what to do. Free, rare, one click to leave.
Rather have it done for you? Work with Tanish


