@adswithfaizann

What they said

From the handwritten slides, with the Hindi speech translated:

1. Problem agitation: "You talk about your ideal customer's pain." Example: "Kya aapka bhi normal chair pe baith baith kar posture kharab ho gaya?" (Has your posture also got ruined sitting on a normal chair for long?). He adds this works not only for problem-aware audiences (the rest of the sentence is cut).
2. Contrarian truth: "You challenge a common assumption." Example: "Tumhe jo bhi ye protein bataya gaya hai wo galat hai" (whatever you were told about protein is wrong).
3. Specific truth: "You talk about number and outcome." Examples on slide: "15 kg weight loss in 30 days", "1 Crore sales in a month". (The speech for this point is missing from the transcript.)
4. Curiosity: "Build a curiosity gap in start which you will reveal afterward." Example: "Top 1% brands is Meta ads strategy ko use karte hain but wo tumhe nahi batate" (top 1% brands use this Meta ads strategy but do not tell you). In speech: you say something at the start that you will reveal only at the end of the video.
5. Truth bomb: "Reveal your product price in the start and say its expensive and validate in the video." In speech: you disclose the product's price upfront and say yourself that it is expensive, and then (cut off) explain/validate in the video why people still buy.

• Last slide (about 48-52s, red handwriting): "I have 10 more" and "Comment hook", which matches the caption "Comment 'HOOK' for link".
• Caption: "Comment 'HOOK' for link. These are the 5 hooks that you can use to get insane results" and the list of five.

Try this

• Ad writers and creators: Use five hook types. Problem agitation talks about the customer's pain. Contrarian truth challenges a common belief. Specific truth uses a number and an outcome. Curiosity opens a gap you close later. Truth bomb states the price up front and calls it expensive.
• Premium brands: The truth bomb fits best. Name the price in the first seconds and justify it with materials, craft and who makes it.
• Health sellers: Keep the specific-truth hooks to numbers you can prove, and avoid unverified weight-loss or health claims.
• Testing: Keep the body of the ad identical and change only the hook type. That isolates what the hook does, which the reel does not cover.
• Agencies: Add the five types to your creative brief template, and record which hook type wins for each client.

Links

• A link (lead magnet) is delivered by DM after commenting "HOOK". Content unknown, possibly the "10 more hooks".
• Handwritten notes recorded on a tablet or writing app (white background, black text with red circles and underlines).
• No other tools or URLs.