@performance.marketing.by.rohit

What they said

1. Claim: one brand scaled from Rs 50L to Rs 1.5Cr monthly spend with one campaign, containing 30-40+ different courses (EdTech).
2. You do not need many campaigns, a separate retargeting campaign, a separate testing campaign etc.; he calls this "hoax" / unnecessary, not the major lever "if hygiene is being met".
3. Setup used: one campaign, one CBO, multiple ad sets (caption: 50+ ad sets), 50+ different ads for multiple courses, bundles, and remarketing, all under the same CBO. Only exclusion: existing customers. "We just let Meta decide."
4. "Anyone selling you a magical account structure: there is none." You can scale an account from X to Y regardless of structure.
5. The key lever: creatives. They launched 400-500+ creatives (many courses, so the scale was different), diverse in formats, personas, messaging, hooks and courses. Every course had its own landing page already in place.
6. Finding new messaging / a new persona / a new pain point is hard; that is what moves the needle. Structure is an easy thing to talk about.
7. Caption priority order for non-scaling accounts: Creative -> Landing Page -> Offer -> Messaging, before adding another campaign. "Campaign structure matters, but it's not the secret ingredient."

Try this

• Meta advertisers: Start simple. One campaign with a few ad sets and many ads can work if your basics are in place. Exclude existing customers and let the system find buyers.
• Scaling accounts: Treat creative as the main lever. Make ads that vary by format, persona, message and hook, and keep adding new pain points and angles.
• When growth stalls: Fix things in this order before adding campaigns: creative, then landing page, then offer, then messaging.
• Agencies and freelancers: Put time into research and briefs for new personas and angles, not into complicated account structures. Clients often pay for the structure talk but get results from the creative.
• Small budgets: The example spends Rs 1.5 crore a month, which gives the system far more data than a small account has. Use a smaller version, such as fewer ad sets, and keep a steady flow of new concepts.
• Check the numbers: Only spend was shown, with no revenue or return figures.

Links

• Meta Ads Manager: CBO (campaign budget optimisation), exclusion of existing customers (custom audience). No external tools or links.