@praxads.ig

What they said

1. Picture everyone your ad could reach as a line of people. The platform sorts the line: front = most likely to buy; back = those it thinks never will.
2. First $100 starts at the front where odds are best. Example: 2 out of 100 people buy. "Great week."
3. Double the budget: the front of the line is already used up. The next $100 goes further back: 1 out of 100 buys.
4. Blended average slid from 2 to 1.5 (caption: first $100 = 2/100; next $100 = 1/100; average 1.5). Same ad, same targeting, worse number.
5. It gets harder: the people at the front aren't only on your list; every other advertiser wants them too, so the deeper you push, the more you pay to keep winning them.
6. "Meta's own help pages put it plainly. Costs tend to rise as you spend more on any one thing." (screen quote: "Costs tend to rise as you spend more", underlined "rise").
7. Economists call it diminishing returns: first dollar buys the easiest sale, every dollar after buys a slightly harder one.
8. "So when you scale and the numbers dip, nothing broke. You just reach the next people in line. More money doesn't buy better people. It buys the next ones."
9. End card: PraxAds logo, "Get your project in front of real crypto audiences. praxads.com".

Try this

• Advertisers: When you double budget and results worsen, nothing broke. The platform serves the likeliest buyers first, so each extra dollar reaches the next, lower-intent people. In the example the first $100 gets 2 sales per 100 people, the next $100 gets 1, and the average falls to 1.5.
• Advertisers: Judge scale on the marginal cost of the next block of spend, not the blended average. Read your reports by spend increments.
• Advertisers: Raise budgets in steps. One commenter suggests about 20 percent, which is not in the reel. Add new creatives, audiences or products when marginal cost climbs.
• Advertisers: Separate prospecting (the back of the line) from retargeting (the front).
• Agencies: Use the line analogy and a "next dollar" metric to explain why scaling made CPA worse.
• Creators: A voiceover animation is a good format for explainers.

Links

• praxads.com (crypto ad network/agency; sells ad placement to crypto audiences). Meta help page quote ("costs tend to rise as you spend more on any one thing"). No other tools.