Lead gen, sales and client acquisition

@amirsyed

"Insinuation": instead of claiming you're better, hand the buyer a question to ask every competitor so they set the evaluation standard you win on.

31k plays · 22 Sep 2026

What they said

Named concept: "the art of insinuation", from Robert Greene (48 Laws of Power). "If you're in sales, study this video. Save it."
Worked example (loan officer):
- Weak: "We communicate better than all the other lenders and we'll make sure you close on time" (every lender says it).
- Strong: "When you're comparing lenders, ask every one of them: what specifically are you going to do to make sure I close on time and don't put my earnest money at risk?"
Why it works: never said other lenders can't close on time, never said earnest money is at risk, never said "I'm better"; planted a seed; the buyer evaluates every other lender by the standard you introduced.
Principle: great salespeople don't tell people they're better; they give them the question that lets them discover why you are better.
CTA: "Smash follow if you want to learn how to be a great salesperson."

Try this

Salespeople and agencies: Stop claiming you are better. Give the buyer a question to ask every competitor, one your process answers well.
Pitches: For an agency, the questions could be: how do you measure true return versus platform-reported return, who edits my ads, and how often do you test creative?
Product pages and ads: Plant buying criteria you win on. For jewellery that might be solid gold versus plated, hallmarks and certification, and resizing and care. For supplements it could be third-party lab reports.
Write it in three lines: The weak version is "we communicate better". The strong version is "ask every provider exactly what they will do to make sure X happens".
Creators: The reel template "don't say X, give them the question" works for any niche.

Watch the original

Watch the full reel on Instagram by @amirsyed. Follow them for more.

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