Organic content and IG growth

• Trial Reels go to non-followers first. Followers see them only if you later share or post them to the main feed. Multiple creators treat this as the safest test bed because a flop does not hurt your follower metrics. @damianappice @rapvilleuk @thehayleyjennings @brock11johnson
• Rollout is not universal.
  • Commenters say they cannot schedule Trial Reels, cannot see the Versions option, or have scheduling blocked. @damianappice
  • An artist account under about 300 followers could not use Trial Reels. @rapvilleuk
  • One user said her followers and her husband saw her trial reel in their feed, which questions the "non-followers only" premise. @damianappice
• Trial Reels and local reach. A sceptic said trial reels "ruin local reach": his reel was shown to family (followers) for 48 hours, then nothing, and reach stayed low afterwards. The creator's reply was that one 48-hour test is not enough. @rapvilleuk
• Flop on main means flop on trial. Rapville: "if it flops on main it ain't gonna work on trials." @rapvilleuk
• Duplicate-content detection. Both sides are claimed:
  • Rapville says Instagram does not detect duplicates when the hooks are literally different. @rapvilleuk
  • Brock says repurposing only limits distribution for Trial Reels; normal feed reels can be reused freely. @brock11johnson
  • A commenter says variants get flagged as duplicates and deprioritised even when the first 15 seconds of a 2-minute video differ. @damianappice
  • Another warns reposting is "a great way to get shadowbanned" (131 likes). @brock11johnson
• Edits app. Claimed to connect a "digital footprint" to your IG account that "massively increases your ability to go viral". No evidence. @thehayleyjennings
• Edits app features used:
  • Versions, with up to 5 variants in one draft. @damianappice
  • Scheduling.
  • Insights panels with Views and Like rate (used as on-screen proof). @ksltos
  • Templates. @thehayleyjennings
  • Rated.
• Boosting. Hardik claims that boosting posts teaches Meta you will pay, so it throttles your organic reach and you "will always have to pay". He says 500 organic followers beat 50,000 boosted followers for sales. No evidence. A likelier mechanism: boosted audiences engage less, which drags engagement rate down. @itshardikway
• Stories reach mostly followers. In the hidden-emoji proof screenshots, 98.1% and about 99% of views came from followers. The trick raises re-views, not new reach. @brock11johnson
• Reels versus Stories. An Instaclub Hub member gets zero views on Stories and carousels but had 600K reel views in 30 days. @brock11johnson
• "Reset the Stories algorithm" by posting no Stories for 24 hours is a folk theory, presented as step 1 of a recipe. Instagram has not documented it. @brock11johnson
• "It takes six videos, not 3-4 months."
  • Guest Saad Khaja's claim is backed only by examples: a 41-post page, an interior fit-out company with 6.8M views from 6 organic posts, a "first reel is 5.6 million", and "the Kumar method" with 1M followers in six videos.
  • The method is not revealed in the clip.
  • Commenters note he has about 140K followers himself.
  • @thethinkschool
• Instagram is a search engine. Put keywords next to your name in the name field, for what your ideal client searches. @therealbrianmark
• Engagement bait can be deprioritised. Instagram may treat these as engagement bait in some contexts (note-taker caution, not creator data):
  • "Repost + comment" contests. @brock11johnson
  • "DM a screenshot for discount" mechanics. @robertmckeaveney
  • Rated.
• Shares.
  • Shares to DMs are treated as a strong distribution signal. The DM share gate exists to farm them. @ai.with.etqad @ankit_sr
  • Tanmay: people share in two ways, to a friend or colleague who shares a similar identity, or to their own profile to build their own brand. Ask which one your subject triggers and design for it. @tanmaythinks_
• Average view duration (AVD). Make content that "culminates at the end" so people watch through. @tanmaythinks_

• Tanmay's "HairWolf" method (hypothetical grooming page). @tanmaythinks_
  1. Do not post first.
  2. Go through the top channels in the niche and list the top 10 videos. His examples are hair topics: shaving, length, design, removal, "5 or 6 of these things". This shows which titles people already want.
  3. Then study the formats.
  4. Then optimise for "3 or 4 metrics". Only two are named in the clip: AVD with an end-loaded payoff, and shares.
• Competitor watchlist with outlier scores. Yashika Sadhwani's 0-to-100k method, using a tool credited to @algrohack. @ai.noobstoninjas
  • Add all competitors to the Watchlist.
  • The dashboard shows which topics are working now, with outlier multipliers. Examples: "Must Read Books" 8.8x, "is vibe coding dead?" 6.7x, others at 5.x and 2.7x.
  • Click "Open in Studio" on a high performer.
  • The "Content Brain" panel profiles your voice: "Your voice / Your hooks / Your own words / What you cover / Your routine", with "100% signal - 7 tests - 7 sources".
  • Recreate the topic with your own voice and prompt.
  • Her proof is an account she grew: fitwithyashika_, 432 posts, 456K followers.
  • The tool link arrives by DM when you comment "insta".
• Caption formula for this approach: "Find what's working. Understand why it's working. Add your own take. Create it in your own voice." @ai.noobstoninjas
• Train your feed (15 minutes). Interact with niche viral reels so the algorithm shows you more viral templates. Then recreate those proven frameworks with your own visuals, keeping the same hook and the same audio. @thehayleyjennings
• Hormozi's five hook sources (for ads, but he lists organic content as a source and a commenter says it "also works in Trial Reels"). @hormozi
  1. Your previous winning ads.
  2. Hooks from your own free content: longs, shorts, emails, tweets.
  3. Winning hooks from other people's ads. Save every ad you like and write the hook down.
  4. Winning hooks from other people's free content. Find content with tons of views in your space and "snag the hook".
  5. Platform ad libraries. Check the longest-running ad of big brands you respect, because long runs signal conversion.
• Meta Ads Library as a size and spend check. Look up any brand's running ads and how many there are before you copy a product or angle. @build.sagar
• AI for research and pattern finding. Briar's tier list of AI use cases for creators. @briarcochran
  • S tier: research ("research is 90% of writing", per a New Yorker writer; Ogilvy also stressed research) and data analysis or pattern recognition. Find the psychological patterns across your top 3, 5, 6, 8 or 10 winners instead of just remaking the same hook.
  • B-A tier: scriptwriting and ideation. Poor results mean you gave too little context.
  • B tier: funnel building and design work (AI carousels and thumbnails).
  • C tier: admin.
  • D-C tier: editing. It was F "two weeks ago" and is about a year from strong. Editing can be offshored for about $2,000 (period not stated).
  • D-F tier: replying to DMs. Keep a human who knows your voice, because people see through bots.
  • Commenters push back: research should be your own, and several say AI-written scripts underperform for them.
• "Ideas come from AI, not from your head." One of Brock's four production rules, with no tool named. @brock11johnson
• Retention analysis with AI. Angus's loop. @angus.sewell
  • Capture analytics for paired tests.
  • Have Claude read both transcripts and on-screen text and map which phrases make viewers leave.
  • Rewrite.
  • Repost both as trial reels and send the winner to main.
  • Store the patterns as "definitive lessons" in a table with columns: Saved lesson, Evidence, Stronger / More support / Counter, Next experiment.
  • Get coached on those lessons in Google NotebookLM.
  • His own on-screen output warns that findings on small samples are hypotheses ("Early data", "a hypothesis").
• Use comments to source ideas:
  • "Which app should I decompile next?" @ayoships
  • "What's the show-off option in your industry?" @decoyreport
  • A pinned question asking what to apply the colour palettes to next (outfits, interiors, cafes, packaging). It got 417 likes. @allstarsteven
  • Rated.
• Ride trends and news.
  • React to another creator's trending video. @allstarsteven @chandlerintelligence
  • Use a fresh policy change ("just yesterday on October 1st"). @edward.builds
  • Use a trending GitHub repo ("number one trending repo this week"). @theericmichaud
  • Rated.

• Damian Appice: Edits "Versions" at scale. @damianappice
  • Claims over 1M followers and over a billion views in a year from Trial Reels. The on-screen insights panel shows about 334,771,000 views.
  • Steps: open Edits and create a draft, then tap the top-left dropdown and "Manage Versions".
  • Take one viral video and make 5 versions with 5 different on-screen hooks and 5 different instrumentals. He claims this counts as original content, allowed on Trial Reels.
  • Do this for 5 viral videos per day.
  • Schedule the 5 variants of each video one week apart (for example: today Friday, next Friday, the Friday after).
  • Bonus: use "Link a reel" to link each trial to your most viral or most follow-generating videos.
  • CTA: comment "TRIAL REELS" for a free community. About 220+ comments were the keyword.
• Rapville (music marketing): 3 hacks. @rapvilleuk
  • Proof: an artist (@wowdemxntia) went from 54.7K to 93.6K followers, with an insights card reading "+31,334 net followers / 7 days".
  • Hack 1, two hooks: for every video, film two openings that start slightly differently but end in the same performance.
  • Hack 2, change the edit: flip (mirror), cut shorter, new colour grade, add text.
  • Hack 3, do not publish: never use "share to main feed" on a winning trial. Re-export the same file and post it to main as a fresh video, so the same video can go viral twice (trial reaches strangers, main reaches fans).
  • Maths: 2 hooks x 4 edits = 8 videos from one shoot.
  • Comment clarifications: post the same video file to main; hashtags on trials "why not, won't make or break".
• Brock Johnson: post everything 5 times. @brock11johnson
  1. Post as a Trial Reel.
  2. Post to the main feed.
  3. Mirror the video and post it again as a Trial Reel.
  4. About 90 days after the first feed post, post it to the feed again.
  5. About 90 days after that, post it a third time to the feed.
  • Rationale: "more juice from the same lemon."
  • Leave the trial as a trial "forever".
  • Reels 90 days apart will not sit next to each other on the grid.
  • Close: "send this reel back to yourself."
  • Comments were heavily negative, with 2,326 comments on 2.4M plays: "I'm soooo over all the inauthentic games" (744 likes), "And then everyone unfollows you" (1,056), "I'm tired of this" (1,512). Supporters: "posting reels to trials first and then my feed... a cheat code" (115), "doing this for over 2 years" (26). One said: "Only do this with your OUTLIERS."
• Chris Chung: winner iteration. @iamchrischung
  • Take a trial winner and post it separately on main: another winner.
  • Re-record it from a different angle: another winner.
  • Change the format: another winner.
  • Remake it: another winner.
  • Insights screenshot ranks his top reels at 719K, 334K, 170K and 41K views. The link to the iteration chain is not proven.
  • A commenter calls "remake it entirely" the real unlock: "each remake reaches a different slice... Repurposing isn't recycling, it's distribution."
• Hayley Jennings: viral template loop. @thehayleyjennings
  • Before: her trial reels never got more than 300 views.
  • After, in order: 44k, 76k, 66k, 151k, 682k, 1.3M views.
  • Claims about 1,000 followers a week, "9/10 reels go viral" (about 90%), and 100-200 new engaged followers daily.
  • Step 1: train your feed (15 minutes).
  • Step 2: recreate proven frameworks in your niche with your own visuals, same hook, same audio.
  • Step 3: post daily trials (or a few a week). When one goes viral, use your own viral reel as the next template so the momentum "stacks".
  • Her own reel uses trend audio ("I Know What You Want x Madison Calley") and a before-and-after view tile overlay: 136 to 425K, 384 to 739K, 254 to 1.3M.
• Angus: pair-test loop. Make two versions, read the retention data, cut the leaving phrases, post both as trials and send the winner to main. @angus.sewell
• Mirroring caution. Flipping mirrors text, logos and engravings, and a commenter said "mirroring will cook my captions". For jewellery with lettering or left-right sensitive layouts, do not flip. @brock11johnson @rapvilleuk
• Open questions in the comments:
  • How long to keep a reel in trial? Unanswered. @rapvilleuk
  • "If a trial reel did well, should I shift it to main? Won't I lose the traction?" Unanswered. @iamchrischung
  • Brock's answer: post the same video to the feed as a new reel and leave the trial alone. @brock11johnson

• Value on screen, not in the caption.
  • Brock: stop 3-second reels that say "read the caption". It worked in 2024 because long captions raised watch time. Now "most viewers find it very annoying".
  • Instagram is visual: use a voiceover, a talking head, or at minimum on-screen text.
  • Keep captions for extra detail.
  • Commenters agree: "I swipe AS SOON AS I SEE... READ IN THE CAPTIONS" (47 likes), "I pause it immediately because it's annoying."
  • @brock11johnson
• Caption as bonus content (the reverse of the above). Ayesha put the extra points that did not fit into the caption, which gives a real reason to open it. @ayeshargoyal
• Open loops and quests. @jimruitang
  • Jim Tang: "a journey where you do not know where it ends."
  • Invite the viewer along so they "have no choice but to hit that follow button".
  • His 27-second video: 2,016,179 views, 1,486,080 accounts reached, 13.2s average watch time, 75,144 follows.
• "Explain nothing."
  • Barnum's five-bricks man drew a crowd of 500.
  • The "To the Egress" sign emptied the museum: visitors thought Egress was an animal, but it just means exit.
  • The reel itself opens with 4 seconds of a man and a brick with no words and no narration, then reveals: "This video opened the same way."
  • @howithooks
• Very short, loopable reels get near-full completion and replays:
  • 13 seconds of one line delivered four ways: 3.96M plays. @viralrolloutlabs
  • A 19-second jargon list. @izhaan.os
  • A 17-second "here, not here" gag that answers "where does the CTA go" in its last line, so people rewatch. @brock11johnson
  • Rated.
• Progress devices that make people wait for the end:
  • A persistent numbered list that fills in. @barnardco
  • A "most to least important" ranking with a shuffled reveal order. @mixesintheattic
  • S-F tier boards. @bodhigallo @briarcochran
  • Counters like "1/5". @the_contentstrategist
  • A percentile pyramid ("top 90%... top 1%"). @therealbrianmark
  • Live view counters in a split screen. @brock11johnson
  • Rated.
• Series framing. It builds a reason to come back:
  • "Day 172 of Reviewing a Reel Every Day until I hit 1M". @brock11johnson
  • "Day two of helping my followers grow". @damianappice
  • "Fact or Hype?" @itstundeanthony
  • "Bonus Ep.2" with "Tomorrow I'll tell you..." @joybaik.global
  • "Making AI Make Sense". @jimruitang
  • The "Decoy Report" brand stamp. @decoyreport
  • Rated.
• Self-demonstrating reels. The reel uses the method it teaches: the hook template reel, the brick opener, the caption-placement reel, the Claude-edited reels, and the prop reel. Viewers rewatch to "get it". Kai's top comment, with 9,565 likes, was "It took me a while to realise he's talking about video hooks". @ksltos @howithooks @brock11johnson @justyn.ai @adley
• A deliberate middle section. Briar's Hook (0-3s), Explain (3-10s), Illustrate (10-30s), Apply structure. The Illustrate gap (example, story, maths, quote, analogy) is where he says retention is "milked". His reel taught the framework using the framework and got 298 reshares on 516 likes. Full detail is in file 06. @briarcochran
• Pacing. Fast cuts every 2-4 seconds with a visual change keep a 144-second explainer watchable. @ayeshargoyal @barnardco
• Long reels can work when they are step-structured:
  • Hormozi at 92 seconds. @hormozi
  • Edward at 174 seconds, with an experiment arc. @edward.builds
  • DfPe at 146 seconds, with a 5-part counter. @the_contentstrategist
  • Chirag at 153 seconds, as a story. @extraordinarywithchirag
  • Damian at 103 seconds, promising "by the end you'll have it mastered". @damianappice
  • Rated.

All counts come from the scraped stats in the notes.

• Explicit save and share CTAs:
  • "send this reel back to yourself" @brock11johnson
  • "SAVE THIS POST" @brock11johnson
  • "Save these captions for your next post" @ksltos
  • "Save this for the next time you set up your mic" @patchdstudio
  • "send to someone who edits videos" @justyn.ai
  • "Save it" @amirsyed
  • Rated.

• Book-stack listicle with a metaphor. Four books held to camera, one per about 10 seconds, with lower-third labels and a "university degree" metaphor. Featuring a famous creator's book brought a comment from that creator: Hormozi's thanks got 1,285 likes. 1.34M plays. @ryandeiss
• Interactive pause-frame reel.
  • "Only 1% can pause at the right time!" with a hidden frame: "You did it. New sweatsuit Sept 30. DM us a screenshot for discount".
  • Result: 7.5M views, DMs every minute, "crazy sales", and a follower graph of "Follows 16,038".
  • The follow-up reel published code FRAMEPERFECT15 (15% sitewide) because the team could not answer every DM.
  • Top comment: "set up ManyChat asap".
  • @robertmckeaveney
• Split-screen reaction with live view counters. Brock's original against a near-copy: 37 to 51,237 views versus 76 to 53,622. Brock later claimed 1.3M versus 40K. Tags "+ Tone / + Face / + Hands" mark what the copier matched. @brock11johnson
• Podcast clip as trailer. Two cameras, cuts every 2-3 seconds, a yellow title bar, and a curiosity gap with no payoff that sends viewers to YouTube. 1.19M plays. Top comment: people could not find the full episode. @thethinkschool
• Silent trend b-roll with a stat overlay. Five seconds of a woman walking out of the sea, before-and-after view tiles, the teaching in the caption, and a keyword CTA. @thehayleyjennings
• Cut-out talking head over an insights screenshot. 14 seconds. Low engagement (21 likes) despite the claims. @iamchrischung
• Talking head with a list that builds on screen. @brock11johnson @rapvilleuk @barnardco
• Tool demo plus keyword. Authority proof first, a 4-step screen recording, Hinglish captions, a "comment insta" CTA. @ai.noobstoninjas
• Fill-in-the-blank hook template reel. Each template is followed by a real reel inset showing its view count and like rate. @ksltos
• Villain role-play explainer. "If I were a snack company... three legal tricks." Each trick is followed by "how to beat me". A commenter saw it as a trial reel. @ayeshargoyal
• Delivery ladder. The same line delivered four ways, with BAD/Better/Good/best labels and a waveform graphic. @viralrolloutlabs
• "Here, not here" visual gag with red and green zones. @brock11johnson
• Jargon quiz. "Let's see if you actually understand content creation" plus a list of 13 terms and an any-emoji CTA. 8.5k plays, 234 comments (2.7%). @izhaan.os
• Prop with on-screen rules. A 25 lb mug with a taped "25 lb MUG" sign. @adley
• Faceless history animation with a reflexive payoff. The reel credits Apple iMovie and GarageBand sounds; the creator says it also used "a mix of models". @howithooks
• Ranking and tier lists. @mixesintheattic @bodhigallo @briarcochran
• "Fact or Hype?" tool series with checkboxes and an A/B demo (fails without the tool, works with it). @itstundeanthony
• Public quest series. "Day one of just f-ing doing something" got 14.6M views. "Two broke college students... $37,000" for land got 6.8M. "Take a paid 30-minute lunch break with me" got 62.7M. @jimruitang
• Experiment-as-content. Run a stunt, show screen proof, publish a tactics article. @edward.builds
• Reverse-engineering teardown. Every beat is paired with a highlighted code snippet, chart or UI. @ayoships
• Animated skit with a mascot and a tool reveal. @waitwhatdidyoudo (cat 6) is the same family as @howithooks
• Faceless motion-graphic explainer with a voiceover and a series stamp ("Decoy Report"). 9.9M plays. @decoyreport
• Pixel-avatar news format with no face. @theericmichaud
• AI micro-documentary with a reaction overlay. "Human + Claude" badge, a banana-history story, "comment Process". @kanishyamo
• "One clip, N edits". @vibha.in.progress
• Raw clip beside the AI output. @ashokreddyai
• Dramatised critique session (thumbnail and title rebuilt live). @omar.creo @omar.creo
• Selfie rant as comment bait. "what is wrong meta ads". 19 seconds, 622 comments on 276k plays, and experts filled the comments with advice. @palakmehhta
• One-take spiritual monologue. About 1M plays and 31k shares. @the_shikhshit_talks_
• Persona monologue. Professor Panache, tweed blazer, cinematic lighting. @professorpanache
• Founder or career story. Gesture hook, conflict, a turn line, two lessons, proof screenshots, then a gratitude tag of a high-status person. @extraordinarywithchirag
• Product discovery ("finds"). One object shown in three contexts (outfit, apartment, "$8 latte" cafe). @allstarsteven
• Myth debunk with screenshots and a prop. IndiaMART at Rs 40-45 versus Amazon at Rs 250-290. @build.sagar
• News-jacking a primary source. Screen-record the Google doc and read the highlighted lines. @edward.builds
• Borrowed viral intro as the hook. A food-reel clip, credited, that pivots to presentations. Plus a comedic keyword ("Pret Atma"). @ankit_sr
• Gossip callout. "It has been brought to my attention that you all don't know what ambush marketing is." @gunpowder.doshai
• Funnel-staged reel plan (top / middle / bottom). Top: live demonstrations (e.g. "fix my portfolio", credited to Hormozi-style split-screen demos), lifestyle clips chosen for viral potential while keeping the right brand associations, handheld "yaps" fed with proven topics and proven hooks. Middle: an "Ask / Don't" series (people call in, he answers, calls become content) plus storytelling with a proven hook and structure. Bottom: Stories only. 124 s teardown reel got 615,720 plays, 20,817 likes, 7,119 shares. @august_carlsson

• Mechanics observed:
  • Rotating canned replies, so the bot does not look like spam: "Sent! Check your DMs", "Nice! Check your DMs!", "Thanks! Please see DMs.", "peek in your DMs / check your requests folder". @izhaan.os @adley @ashokreddyai
  • An any-emoji trigger gives the lowest friction. There is nothing to misspell, and the bot catches everything, but it also DMs unqualified people. @izhaan.os
  • Keyword misspellings are common ("trail reels", "Pretatma", "Cloude"). Configure the bot for variants. @damianappice @ankit_sr @vibha.in.progress
  • A follow gate ("must follow or the DM won't go through") doubles as follower growth but often fails: people who followed still did not receive it. @thehayleyjennings
  • Overload. Justyn's automation broke at about 160k comments. He pinned "DM sending currently isn't working... we've overloaded the system" and added a waitlist link in the bio. @justyn.ai
  • Delivery failures also showed up as "It hasn't come through on my end" @chandlerintelligence and "Never received the email" @theguy
  • The share-to-DM gate pushes shares, a stronger signal than comments. A commenter posted the repo link publicly and defeated the gate. @ai.with.etqad
  • Gating a public link annoys people ("ironic"). @theericmichaud @itstundeanthony
  • A conditional promise ("if enough people are interested") adds social proof. @kanishyamo
  • Keyword to a booking link for a paid service. @mohdaadilofficiall
  • Keyword to a ManyChat free trial (sponsored, #sponsoredbymanychat). @brock11johnson
  • A DM keyword in place of a form, because "some people are too lazy to fill out a Typeform". @therealbrianmark
  • Removing the bottleneck. When DMs cannot be answered, publish the code publicly. FRAMEPERFECT15 also gives attribution tracking. @robertmckeaveney
  • A comedic keyword raises comments. "Pret Atma" means ghost, a joke on the food intro. @ankit_sr
• Cost pushback.
  • "ManyChat charges a lot for contacts, it's very unrealistic." @brock11johnson
  • A self-promo comment claims ManyChat Pro is $39, locks auto-reply, and allows 25 free contacts, and pitches buzzwire.io. Unverified.
  • Rated.
• Quality warning. Comment counts made by keyword gates are not interest. With 1.65M plays and 9,892 mostly "agent" comments, the comments reflect the farm, not demand. @itstundeanthony @izhaan.os

• Hidden emoji Story recipe (Brock, a paid ManyChat partnership). @brock11johnson
  • Proof claims: a friend went from 7,045 to 104,330 views on one Story. A mastermind member went from 2-3k to 10.4k views, got 850 DMs with the emoji, and got 185 DMs for a coaching promotion "vs 20-30 normally".
  • The steps are written out under Frameworks.
• Story lead template (Evan, @theguy). @theguy
  • Frame it as rare.
  • Anchor to your normal price ("Clients pay me $10k - $100k").
  • Give something away for a token $1 (or free), with scarcity ("first 100 people") and a reply keyword ("Reply '1 dollar' for the link").
  • Proof shown: Story views of 170,862 and 172,865. Leads were not shown.
  • Caption: the lead magnet could be a PDF, video material or a strategy call.
  • Inconsistency: the Story says 90+ hours, the speech says 118 hours.
• 7-day Story calendar prompt for Claude. Three Stories a day: connection, value, client proof. Text-on-photo with a photo suggestion, laid out as a table. @therealbrianmark
• Four Story types, one job each, mapped to the funnel: results-driven sequences (send traffic to the lead magnet), lifestyle stories (humanise the brand), value sequences (trust and goodwill), trailers (pitch events). Target's stories were "random", which is the problem being fixed. Stories double as the whole bottom of the funnel. @august_carlsson

• Brian Mark's percentile ladder (the percentiles are invented). @therealbrianmark
  • A clear smiling photo: top 90%.
  • Name field with name plus what you do (example "Jeremy Lee Miner | Sales Coach"): top 80%.
  • Bio line 1, who you help ("I help sales professionals make 6-7 figures"): top 70%.
  • Bio line 2, social proof ("$200 million in revenue"): top 40%.
  • Bio line 3, DM keyword ("DM me 'sales' for more info"): top 30%.
  • Bio line 4, "Apply for coaching" with a down arrow and one link (bit.ly/coaching): top 15%.
  • Three pinned posts (deep value, personal story, best client transformation): top 5%.
  • Comment "game": top 1%.
• Brian Mark's 7-point checklist. @therealbrianmark
  1. A smiling photo, which is also what shows in DMs.
  2. Name field keywords ("Brian Ron Mark - Business Coach for Online Trainers"), because IG is a search engine.
  3. An "I help X achieve Y without Z" first line.
  4. A DM CTA keyword ("Apply/DM '100k'").
  5. Remove Linktree. Use one link to an application with about 7-8 questions: name, phone, how they found you, IG handle, current income, why apply, ability to commit financially, best email.
  6. Exactly three pins: best client transformation, personal story, and a deep-value post with an offer CTA.
  7. Blue check: costs $14.99 per his claim and "instantly makes you more credible".
  • His bio stats: 6,344 posts, 754K followers, "49 students over 100k/mo".
  • His "$1.5M a month" claim rests on a gross revenue screenshot and a watch.
• D2C caveat. These are coaching templates. "Take out Linktree" ignores shop traffic. @therealbrianmark
• Public-pitch bio rewrite (celebrity founder example). Before: overwhelming, not scannable, no results. After, three lines: result number ("$5B real estate portfolio"), proof number ("850,000+ people trained"), free thing below ("free real estate live training"). @august_carlsson

• Jim Tang's max-follower formula. @jimruitang
  • Disclaimer first: this is "not about money, not about fulfillment".
  • Be the underdog, whoever you are, whether Hormozi launching a book or someone flipping burgers.
  • Be credible, which is not the same as impressive. Elon Musk is credible about Mars, not about a regular job. The most credible person on a regular job is the one who works it.
  • Go on a quest. His own: "I'm going to document my journey of learning AI... Tomorrow I'm starting day one. Follow along."
  • Result: a 3.7% view-to-follow rate, which is atypical. One mentor-type commenter reported 8k follows on 350k views and 4k on 500k. Others said "tried this but lost followers".
  • You will likely feel "somewhat fake".
• Sam Stoffel: followers are not money. @samstoffel
  • "You don't need followers. You need customers."
  • A personal brand is "what people think of when they hear your name", and people who "would notice if you disappeared".
  • Seven steps:
    1. Pick a solved problem.
    2. Become the person people think of for it.
    3. Show your face, mistakes and results.
    4. Tell the story of what changed.
    5. Repeat the same message.
    6. Give people a way to get the result.
    7. Productise it (course, community, mentorship) and sell.
  • "If you don't sell something, you can't make money."
  • Commenters: "started with you don't need followers and ended with follow @samstoffel", and the hard part (finding the solved problem) is skipped.
• Organic beats boosted for sales (claim): 500 genuinely interested followers over 50,000 boosted ones. @itshardikway
• Authority by association:
  • Feature a famous creator's book. Hormozi commented. @ryandeiss
  • Tag a senior executive, timed to Teachers' Day. @extraordinarywithchirag
  • Make collab or co-author posts with the guest. @omar.creo @thethinkschool @adley
  • Rated.
• Breaking belief statement (Saad Khaja). State the belief the audience holds ("content takes 3-4 months") and break it with "undeniable proof". @thethinkschool
• Proof-first reels. Show the DM inbox, view count and follower graph in the first seconds, then explain. @robertmckeaveney @brock11johnson
• Welcoming copies builds goodwill. Brock: "This is exactly why my account exists... always make it your own by adding your own personality, taste and storytelling." Top pushback (105 likes): at minimum credit the original. @brock11johnson

• Do not boost for followers (claim). If you spend, use proper conversion campaigns. @itshardikway
• Comment section as free consulting. The Rs 15,000 Meta rant drew expert advice. @palakmehhta
  • "Remove all the targeting and let Andromeda do its job" (926 likes).
  • "Broad works best for tier-1 countries; for tier-2, interest targeting... proper interest testing (about a week)", with a claimed ROAS of 20.1x.
  • "Retarget based on thruplays or hold rate."
  • A jewellery brand owner reports rural "photo bhej" messages and likes from random men, the opposite of her chosen audience.
• Reuse organic winners as ad hooks and vice versa. @hormozi @brock11johnson
• Do not copy commodity products seen in viral reels. An established brand (example: the Man Matters derma roller at about Rs 295) outspends you with hundreds of creatives. The commenter's sharper point: check margin first. Rs 50 to Rs 250, minus ads, RTO, returns, packaging and GST, leaves little. Another spent Rs 5k on dropshipping ads for 12 orders and lost Rs 3,800. @build.sagar

• Brock's four placement rules. @brock11johnson
  • Eyes on the camera lens, not the screen.
  • Titles at chest height, not over the face or neck.
  • Subtitles in the lower-middle box.
  • Ideas from AI.
  • Pushback in comments: "titles can go anywhere as long as readable". A deaf viewer asked where subtitles go when a signer is in frame (unanswered).
• Voice delivery ladder. Rushing (bad) < dragging (better) < rhythmic (good) < rhythm plus tonal variation (best). @viralrolloutlabs
• Radio-style mic chain (Patchd), in this order. @patchdstudio
  1. High-pass at about 100 Hz.
  2. Downward expander.
  3. De-esser.
  4. EQ boost at about 3,500 Hz.
  5. Compressor.
  6. Limiter.
  • Put the expander before the compressor.
  • Commenters dispute the de-esser position and say social dialogue should sound more natural.
• Visual hook plus rule overlay.
  • Start mid-action.
  • Rules simple enough for a sixth-grader.
  • One high-contrast accent colour: red on green grass.
  • @adley
• Claude-based editing stacks:
  • Claude Code with Remotion, Whisper word timing, FFmpeg grade, a person segmentation model and yt-dlp. Write a storyboard table first. @chandlerintelligence
  • Claude as editor with storyboard approval before rendering. @justyn.ai
  • A /effects skill repo. @vibha.in.progress
  • GitHub effect libraries plus a workspace (CLAUDE.md, brand.md, voice.md) plus Suno music. @softgirlnocode
  • Claude plus invideo, giving an editable timeline. @ashokreddyai
  • Rated.
  • Commenters: "it looks like a Claude edit". @justyn.ai
• Thumbnail and cover rules. @omar.creo @omar.creo
  • Pass the glance test.
  • Use 2-4 words.
  • Have one focal point.
  • Use a curiosity verb ("solved").
  • Add a status prop.
  • Remove words that narrow the audience.
  • Make the aspirational object the focus.
• Jewellery-specific note (from the notes, not a creator). Keep captions off the neck, ear and wrist, below the neckline. @brock11johnson

• Copying norms. Brock says copy freely. Commenters and an IP attorney say credit at minimum. There is a middle ground between "everything is a remix" and infringement. @brock11johnson
• Remaking another creator's hook plus audio carries originality and music-licence risk. @thehayleyjennings
• "Ambush marketing" in Shaivya's sense. Competitors hire agencies to plant fake accounts and bad reviews on Instagram and Reddit. @gunpowder.doshai
  • One tell: a planted bad review gets an oddly cheerful brand reply ("glad you loved our product"). She admits it is hard to tell.
  • An agency owner confirmed getting "horror requests" under this name.
  • A podcast host said 8 out of 10 founders bring up Reddit.
• AI answer engines can be steered. A $6 press release with "King of AEO" in the title and first sentence changed Google's AI Overview within hours. A fake "ceremony at Leigh Sports Village" release was repeated as fact. Exact-match domains, YouTube, LinkedIn Pulse and Reddit posts all moved results. It only worked on a zero-volume query. @edward.builds
• Google's guidance on AI content (reported as updated 1 October). "Critical to manually fact-check and review all AI-generated content", including titles, meta descriptions and image alt text. Watch scaled content abuse. @edward.builds
• Third-party "skills" and repos can be risky:
  • Agent Reach was flagged for "suspicious code". @itstundeanthony
  • Running git clone into ~/.claude/skills from an unknown repo is a supply-chain risk. @vibha.in.progress
  • Scraping tools may break platform terms. @itstundeanthony @angus.sewell
  • Rated.
• Price-pressure and dark-pattern copy ("3 spots left" when it is false) can breach consumer-protection rules. See file 06. @samkul773

• Instagram clip to YouTube long form. The clip works as a trailer, but make the full episode findable: the top comment was "Which podcast is this from?" @thethinkschool
• YouTube packaging. Watch-time share A/B test: "0 -> $100M The $1.2B Funnel Strategy Every Brand Should Steal in 2026" won at 37.8% against 34.2% and 28%. A rewritten title and thumbnail ("He Solved YouTube", "The NEW Rules of YouTube (From a 50 Billion View Strategist)") lifted a video to about 85.3K views and +1.1K subs. @omar.creo @omar.creo
• AEO and AI-search seeding: title, H1 and first sentence; press releases; YouTube; LinkedIn; Reddit. @edward.builds
• Website link funnels:
  • freeseoknowledge.com. @edward.builds
  • justyn.ai/waitlist. @justyn.ai
  • skool.com/easymachineai. @theericmichaud
  • An email waitlist for a full write-up. @ayoships
  • Rated.

Trial Reels, Versions method (Damian Appice) @damianappice

1. Edits app: create a draft.

2. Top-left dropdown, then Manage Versions.

3. Add 5 versions: same viral video, 5 different on-screen hooks, 5 different instrumentals.

4. Repeat for 5 viral videos per day.

5. Schedule each video's 5 versions one week apart, as Trial Reels.

6. Link each trial to your most viral or most follow-generating reel with "Link a reel".

Two hooks x four edits (Rapville) @rapvilleuk

• Shoot: 2 openings that end in the same performance.

• Edit each: mirror, shorter cut, new grade, added text. That gives 8 files.

• Post as Trial Reels. If one wins, do not tap "share to main". Re-export and post the file to main as new.

Post everything 5x (Brock) @brock11johnson

1. Trial.

2. Main feed.

3. Mirrored trial.

4. Main feed again at about +90 days.

5. Main feed again at about +180 days.

Winner iteration (Chris Chung) @iamchrischung Trial winner, then main feed post, then re-shoot from a new angle, then a new format, then a full remake.

Viral template loop (Hayley Jennings) @thehayleyjennings

1. Train your feed for 15 minutes on niche viral reels.

2. Remake a proven reel with your visuals, the same hook and the same audio.

3. Post daily trials. Use your own winner as the next template.

AI retention loop (Angus) @angus.sewell

1. Post two versions.

2. Capture analytics (his workflow nodes: Post tests, Saved browser login, Capture Studio analytics, Latest metrics, Snapshot / story).

3. Ask the AI to compare both transcripts and on-screen text and map where people leave.

4. Get a re-cut suggestion. Example: "keep 0-24s, change 24-27s, cut 29-31s".

5. Post both as trials and send the winner to main.

6. Save the lessons table (Saved lesson | Evidence | Stronger / More support / Counter | Next experiment).

7. Get coached in NotebookLM.

Niche research before the first post (Tanmay) @tanmaythinks_

1. List the top 10 videos in the niche.

2. Note their titles and formats.

3. Pick the metrics: AVD (end-loaded payoff) and shares. Decide whether your topic is shared to a friend or to the viewer's own profile.

Competitor outlier method (Yashika) @ai.noobstoninjas Watchlist your competitors, sort topics by outlier multiplier, open the top one in the studio, then remake it with your voice and prompt.

Hidden emoji Story (Brock / ManyChat) @brock11johnson

1. Post no Stories for 24 hours.

2. Take a selfie with your face in the bottom corner.

3. Add a text hook: "You have to see this" or "Public service announcement".

4. Write 2 sentences on the problem your product solves and 2 on how you found the solution.

5. Write "DM me the word [keyword] to get [your product]".

6. Hide an emoji somewhere on screen.

7. Post.

8. Immediately post a second Story: "Go back to that first Story and find the hidden emoji for a chance to win ______". Then auto-reply to the keyword DMs.

Story lead format (Evan) @theguy

1. Frame it as rare: "This is by far the craziest thing I've ever done."

2. Price anchor: "Clients pay me $X - $Y to ___."

3. Give it away for $1 or free, to "the first 100", with "Reply '[keyword]' for the link."

7-day Story calendar prompt (verbatim from screen) @therealbrianmark

Build me a 7-day Instagram story calendar. Keep it simple, these are just text-on-photo stories. Each day should have three stories: one that builds connection, one that gives value, and one that shows client proof. Here's who I help and what I sell: [insert]. For each story, write the exact text to put on it and tell me what kind of photo to put it on. Lay it out in a table.

Profile ladder (Brian Mark) @therealbrianmark @therealbrianmark

• Photo: a clear smile.

• Name field: Name | keyword role.

• Bio 1: I help [who] achieve [what] without [pain].

• Bio 2: proof.

• Bio 3: DM "[keyword]" for info.

• Bio 4: Apply ↓ plus one link.

• Pins: value post, your story, client transformation.

Max-follower formula (Jim Tang) @jimruitang

1. Frame yourself as the underdog.

2. Be credible for the topic, not impressive.

3. Go on a quest with an open ending and invite people to follow the ending.

4. Accept that this optimises followers, not profit.

Personal brand to business (Sam Stoffel) @samstoffel Pick a solved problem, become known for it, show face, mistakes and results, tell the turning-point story, repeat one message, give people a path to the result, productise and sell.

Pause-frame interactive reel (from @robertmckeaveney)

• Fast motion clip with the text "Only 1% can pause at the right time!".

• Near-miss frames reading "SOOOO CLOSE".

• One hidden frame with the reward: "YOU DID IT" plus the launch date plus "DM us a screenshot for [reward]".

• Plan the DM load or use a public code.

Four-book "marketing degree" (Ryan Deiss) @ryandeiss

1. $100M Leads (Hormozi): freshman year, awareness and leads.

2. Ogilvy on Advertising: core curriculum.

3. Breakthrough Advertising (Eugene Schwartz): psychology. "You can't create desire, you can only channel it."

4. The Wizard of Ads (Roy H. Williams): grad school, "make people feel something before you ask them to do something". Stack: attention, then leads, then craft, then psychology, then art and magic. Commenters' alternative stack:

• Anatomy of a Humbug (Paul Feldwick).

• How NOT to Plan.

• Eat Your Greens.

• How Brands Grow (Byron Sharp).

• Distinctive Brand Assets (Jenni Romaniuk), with the "famous and unique" rule.

• Get Different.

• Launch.

• Positioning.

• Purple Cow.

• Hypnotic Writing.

• Kotler.

• Day Trading Attention.

• Contagious.

Ranking reel template (Ian Barnard) @mixesintheattic

• Title "[Topic] in 2026".

• An empty numbered list from "Most important" to "Least important".

• Reveal items in shuffled order, with a big title per item and one line of reasoning.

• Fill in the rank.

• Reply to critics in comments.

• "Bro, Trial Reels got pets, bro." / "Psych." plus "how to MASTER trial reels for the end of 2026 (new feature alert)" @damianappice

• "Trial Reels aren't dead, you just don't understand how they work now." @rapvilleuk

• "Post everything five times." / "You get more juice from the same lemon." @brock11johnson

• "If you take your trial winner and post it again separately on your main feed, you get another winner." @iamchrischung

• "How to force your trial reels to go viral" / "My trial reels never got more then 300 views.." @thehayleyjennings

• "I'm literally getting multiple DMs every minute." @robertmckeaveney

• "Only 1% can pause at the right time!" @robertmckeaveney

• "Once a lion has tasted blood, he never eats grass again." plus "WATCH THIS BEFORE YOU HIT THE BOOST BUTTON" @itshardikway

• "It's not about what you say, it's about how you say it." @brock11johnson

• "I would start a page called HairWolf." @tanmaythinks_

• "Please, can we all agree to stop the three second reels that have no actual value..." @brock11johnson

• "I don't want to read a 17 paragraph ChatGPT caption to find out the secret." @brock11johnson

• "I got 70,000 followers from this 27-second video, and I am going to break down the exact mechanism." @jimruitang

• "Credibility is not the same as impressiveness." @jimruitang

• "It takes six videos." @thethinkschool

• "I don't think I've ever found an Instagram strategy that's this good." @brock11johnson

• "Your eyes look here, not here." @brock11johnson

• "If today I want to grow your account from 0 to 100k, I will do something like this." @ai.noobstoninjas

• "A Marketing Degree In 4 Books" / "Four books, no student loans required." @ryandeiss

• "If your profile picture is a clear photo of you smiling, don't get too excited. That just puts you in the top 90%." @therealbrianmark

• "I make $1.5 million a month from my Instagram profile." @therealbrianmark

• "I don't care what industry you're in, if you follow this story format, you will get the most leads you have ever gotten from an Instagram story." @theguy

• "Steal this Claude prompt if you want to turn your Instagram stories into a money printing machine." @therealbrianmark

• "So every designer on the internet seems to be obsessed with this book." / "this one looks like a coffee shop that charges $8 for a latte" @allstarsteven

• "Stop chasing followers. You don't need followers. You need customers." / "A million followers doesn't mean a million dollars." @samstoffel

• "It has been brought to my attention that you all don't know what ambush marketing is." @gunpowder.doshai

• "I just spent 15,000 rupees on ads and this is the audience that my ads are reaching." @palakmehhta

• "The world is in a really turbulent time right now, so I just want to remind you to be careful of the information you get from AI." @edward.builds

• "Pay attention. Google has rules for using AI content on your website." @edward.builds

• "Turns out winning at content in 2026 just comes down to a prediction algorithm." / "Alex Hormozi is a $4M API call" @angus.sewell

• "I didn't edit a single second of this video. Claude did. No CapCut, no Edits app, nothing." @justyn.ai

• "The number one trending GitHub repo this week is called Reverse Engineer Anything." @theericmichaud

• "Someone just released an open source GitHub repo that gives your AI agent access to 13 different platforms without any API costs." plus "Fact or Hype?" @itstundeanthony

• "THIS REPO JUST K*LLED MOTION DESIGNERS" @ai.with.etqad

• "Bhukhe pet sohega wo jo achche presentations nahi banayega." @ankit_sr

• "If you want to attract money, you have to understand how money works." @the_shikhshit_talks_

• "You can't create desire, you can only channel it." (Schwartz, quoted) @ryandeiss

• "Repurposing isn't recycling, it's distribution." (commenter) @iamchrischung

• Rapville says different hooks avoid detection, and Brock says only trials are limited. A commenter reports variants being flagged. Mirroring as a "slight modification" may not beat visual or audio fingerprinting. None of the three cite Instagram documentation. @rapvilleuk @brock11johnson @damianappice

• Rapville says never share a trial to main; re-upload instead. Chris Chung and Brock post the winner to main as a separate reel, which is consistent. One commenter worries about losing the trial's traction. @rapvilleuk @iamchrischung @brock11johnson

• Brock says they are dead. Hayley's 5-second b-roll with a long teaching caption still got 139k plays and 1,042 comments, though the keyword drove the comments. @brock11johnson @thehayleyjennings

• Brock says gimmicks are not hooks, yet his own gimmick-filled reel got 130k plays. The top comment: "They are hooks. That's why we stayed." @brock11johnson

• Jim Tang: "followers not money". Sam Stoffel: "you don't need followers", then "follow me". Hardik: organic followers drive sales. These are not consistent. @jimruitang @samstoffel @itshardikway

• Damian's billion views. @damianappice
  • Hayley's "9/10 go viral". @thehayleyjennings
  • Rapville's "30k in a week" (one artist). @rapvilleuk
  • Saad's six videos, method not shown. @thethinkschool
  • Brian's $1.5M a month (gross screenshot). @therealbrianmark
  • Sam's $50M. @samstoffel
  • Pause-frame "crazy sales" with no revenue shown. @robertmckeaveney
  • The hidden emoji results come from a friend and a mastermind member. @brock11johnson
  • The 70,000 versus 75,144 follower mismatch. @jimruitang
  • Mohd Aadil's real-estate dashboard is visibly labelled "DEMO DATA - NOT ACTUAL CLIENT DATA" but presented as a real client. Its "800X ROI" is gross booking value divided by spend; brokerage is about 1-2%. @mohdaadilofficiall

• ManyChat (#sponsoredbymanychat). @brock11johnson
  • The @algrohack tool. @ai.noobstoninjas
  • invideo. @ashokreddyai
  • Odoo. @thethinkschool
  • Patchd, the creator's own app. @patchdstudio
  • The "- ad" audit tool. @adley
  • Amazon book links. @allstarsteven

• "Reset the Stories algorithm" by posting nothing for 24 hours. @brock11johnson
  • "Boosting kills organic reach". @itshardikway
  • "Edits gives a digital footprint boost". @thehayleyjennings
  • "H1 is the first thing Google crawls". @bodhigallo

• Engagement-bait contests and giveaways (hidden emoji "for a chance to win") need IG promotion and giveaway compliance. @brock11johnson
  • Fake reviews and ambush takedowns are illegal under fake-review rules. @gunpowder.doshai
  • AEO seeding with fake events is spam and misinformation. @edward.builds
  • Downloading others' reels with yt-dlp or Save Clip is a copyright risk. @chandlerintelligence @brock11johnson
  • Scraping agents carry security and terms risk. @itstundeanthony
  • Reverse engineering may breach terms and licences. @theericmichaud
  • Decompiling apps. @ayoships

• On repetition: "I'm soooo over all the inauthentic games" (744). @brock11johnson
  • On the prop reel: "Ultimate death of creativity" (589). @adley
  • Credit the original creator. @brock11johnson @chandlerintelligence
  • "it looks like a claude edit". @justyn.ai

• "Money likes peace" is unfalsifiable. It reached 1M plays anyway, which shows reach does not mean truth. @the_shikhshit_talks_

• A teardown of a 10M+ audience account is opinion; commenters note the target already wins without the plan, that the plan mostly adds two borrowed formats, and that calling existing content "horrible" repels proud founders. No performance data for the proposed plan. @august_carlsson

1. Start a Trial Reels test bed on your 2 to 3 best existing posts. For each one, shoot or cut two hooks: a gift hook ("for her") and an identity hook ("my stack"). Make four edits per hook (shorter cut, new grade, text, new cover), but never mirror pieces with lettering or asymmetric layouts. Re-post winners to main as a new upload, not "share to main". Log results in a simple lessons table (lesson, evidence, counter, next test). @rapvilleuk @iamchrischung @angus.sewell
2. Run one interactive drop reel: a fast macro clip of the new product with a hidden "you found it" frame. Reward people who DM the screenshot with early access or a small perk (a free extra, engraving), not 15% off. Set up a keyword auto-reply before posting, so the DM flood does not stall. @robertmckeaveney @brock11johnson
3. Stories: build a 7-day connection / value / proof calendar from the prompt, and test one hidden-emoji or reply-keyword Story ("reply SIZE for the size guide"). Compare replies with a normal Story. @therealbrianmark @brock11johnson @theguy
4. Profile: put a keyword in the name field (for example "Brand | fine jewelry"). Bio: positioning line, then proof, then a DM keyword, then one link. Pins: product demo, founder or designer story, customer favourites. @therealbrianmark
5. Formats to try first:
   • A "one piece, three contexts" palette card reel (desk, dinner, wedding), after @allstarsteven.
   • A "jeweller's legal tricks and how to beat them" explainer (plated versus solid, karat stamps, carat total weight), after @ayeshargoyal. This also signals the brand's honesty. Adapt the same villain format to any category.
   • Captions kept below the neckline for jewellery content.
6. Restart organically before spending again: plan six tightly themed reels in one concept as a test, judged on shares and saves, not views. Use Trial Reels so flops do not hit the account. @thethinkschool @rapvilleuk
7. Do research in your customers' language: the top 10 videos on each problem your product solves (for example hair fall, energy, sleep, gut). Use the Meta Ads Library to find competitors' longest-running ads and mine their hooks. @tanmaythinks_ @hormozi @build.sagar
8. Make a "how to read any label, even ours" reel in the villain format: per serving versus per 100 g, scoop size, "% more" claims, proprietary blends. Verify any regulatory threshold before stating it. @ayeshargoyal
9. Funnel: a DM keyword (for example "SLEEP") that sends a plan plus a WhatsApp COD checkout link. Keep health claims compliant. Do not boost posts. When ads resume, use conversion campaigns, test broad against interests over 7 days in tier-2 markets, and track RTO by campaign. @brock11johnson @itshardikway @palakmehhta
10. Run a founder "quest" series ("30 days, real numbers"), using the underdog framing against big brands. Pair it with a conversion path. @jimruitang
11. Seeding idea: the unprompted "where did you buy that pendant?" question under a non-jewellery reel suggests that gifting a signature pendant to talking-head creators (mindset, career) can drive purchase intent. Ask them to tag the brand. @the_shikhshit_talks_

• Rewrite your bio as three lines (result number, proof number, free thing below), and assign each Story type one job: results to the lead magnet, lifestyle to humanise, value to build trust, trailers for drops. @august_carlsson

1. Productise "creative multiplication": one shoot becomes 2 hooks x 4 edits, Trial Reels testing, winner iteration and a weekly lessons table. @rapvilleuk @iamchrischung @angus.sewell
2. Agency lead magnets on IG:
   • A comment keyword ("AUDIT") delivering a short reel teardown or score.
   • A jargon glossary with an any-emoji trigger.
   • A "packaging teardown" before-and-after reel.
   • Rotate the reply texts, keep a link-in-bio fallback, and do not gate public links.
   • @adley @izhaan.os @omar.creo @justyn.ai
3. Add a production checklist to every client reel:
   • Eye line to the lens.
   • Title at chest height, captions in the lower middle.
   • First-frame clarity.
   • A rule overlay instead of a talking-head setup.
   • One accent colour.
   • Voice chain: high-pass, light de-ess, compression, limiter.
   • Storyboard table before any AI edit.
   • @brock11johnson @adley @patchdstudio @chandlerintelligence
4. Write a stance: no fake-review or "ambush" work and no AEO fake-event seeding. Offer reputation monitoring instead. @gunpowder.doshai @edward.builds

1. Pick one solved problem and repeat it: for example "an operator who builds AI creative systems". Run a quest series with a clear end, using real proof from your own work. @samstoffel @jimruitang
2. Formats that suit a personal brand:
   • A ranking or tier list ("ranking Meta ad tactics for 2026").
   • A "fact or hype" test of AI tools, run in a sandbox, never installing unknown skills on your main machine.
   • A teardown with a visual receipt for every claim.
   • @mixesintheattic @itstundeanthony @ayoships
3. Use a saved-reel library as Briar's S-tier use case: pattern analysis across winners, not copying words. Keep DMs human. @briarcochran

1. Post on a schedule you can keep, and test two hooks per idea with Trial Reels so flops stay off your main grid. @rapvilleuk @thethinkschool
2. Set up your profile with a keyword name, a positioning line, proof, a DM keyword and one link. @therealbrianmark
3. Judge your first reels on shares and saves, not views, and keep a simple lessons table. @thethinkschool @angus.sewell