Selling online (D2C and e-commerce)
Do this first
You want more store visitors to buy, pay upfront and return.
Simplify the page around one action
- Test fewer distractions and one clear button. The reported lifts came from older, single tests. Read the lesson
Check your product page
- Add trust signals, visible reviews, a selected popular pack, bundles and sticky add-to-cart. Test the checklist. Read the lesson
Fix checkout doubts
- Use customer videos, fewer choices, reviews and clear returns to address checkout doubts. Read the lesson
Add a flat 10% prepaid discount
- A 10% prepaid discount helped one tiny test. Page trust mattered too. Read the lesson
Measure delivered orders, not placed orders
- Track delivered revenue by courier and pincode. Count returns before celebrating ROAS. Read the lesson
Match the page to the visitor
- Show warm visitors the buy box first. Give cold visitors visuals and proof. Read the lesson
Call back high-value abandoned carts
- Call quickly and close through draft orders. Only use numbers shared with consent. Read the lesson
Make your catalogue readable by AI shopping agents
- Use plain titles, factual descriptions, accurate price and stock, and a short return policy. Read the lesson
Questions you might have
How do I cut COD returns in India?
- Track deliveries by courier and pincode. Test prepaid discounts and confirm COD before dispatch. Full answer
Why do people add to cart but not buy?
- Address doubts with customer videos, fewer choices, reviews and clear returns. Full answer
How many products or options should I show?
- Try 3 to 4 pack options. Larger catalogues need filters. The statistics aren't verified. Full answer
Should I remove Apple Pay and Shop Pay?
- Test first. The claimed lift is unsourced and some shoppers need those options. Full answer
What does a high-converting product page have?
- Visible reviews, trust signals, a selected popular pack, bundles and sticky add-to-cart. Test each. Full answer
Can I WhatsApp people who visited my site?
- Only with opt-in. Add explicit consent at checkout. Full answer
Read next
D2C and e-commerce conversion
- Checkout and prepaid orders. Open
Retention, email, WhatsApp, CRM
- Cart recovery and opt-ins. Open
Pricing, offers and positioning
- Bundles and pricing. Open
SEO, AI search and websites
- Landing pages and AI shopping. Open
CTA and keyword funnels
- Capture contacts and orders. Open
Watch these reels
@ecomtushar: A brand-new product with no pixel data hit 44% prepaid on day one in
- A small prepaid-discount test. Watch
@seemaa_choudharyy1: Users drop between Add-to-Cart and Initiate Checkout because impulse
- Why shoppers abandon checkout. Watch
@amboras.ai: A top X% of stores ladder of product-page conversion features
- Trust signals to sticky buttons. Watch
@saltandpepsam: For high-ticket Shopify orders, trigger a Zapier on every abandoned
- Recover carts by phone. Watch
@edward.builds: Seven before/after landing-page A/B tests show the same pattern
- Landing page tests. Watch
@thinkwithsid: Meta's Muse AI shopping assistant plus the Meta-Shopify deal (agentic
- Prepare for AI shopping. Watch
Avoid these
Fake countdowns and fake strike-through prices
- Fake urgency risks consumer-rule breaches and costs trust. Why
Hiding shipping times on the product page
- State delivery times plainly before checkout. Why
Removing Apple Pay or Shop Pay without a test
- Test first. The claimed order-value lift is unsourced. Why
WhatsApp to visitors who never opted in
- Get explicit consent before messaging visitors. Why
A discount labelled as an instant refund
- Offer an honest subscription switch. Renaming a discount feels fake. Why
The reels
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