Website, SEO and AI search
Do this first
You want a site that converts and gets found through search and AI.
Cut distractions on landing pages
- Test fewer distractions on single-goal pages. Reported lifts came from older tests with limited evidence. Read the lesson
Match layout to traffic
- Put forms first for warm visitors. Lead with visuals and results for cold ad traffic. Read the lesson
Use the buyer's question as your headline
- Use the buyer's question as the headline. Answer in server-rendered HTML and state your view. Read the lesson
Run the view-source test
- Search page source for an FAQ answer. Missing text may be invisible to crawlers that skip JavaScript. Read the lesson
Make products readable for AI agents
- Use plain product titles, identifiers, accurate price and stock, and a short return policy. Read the lesson
Fact-check all AI-written text
- Review facts, titles, descriptions and alt text. Follow Google's spam policies. Read the lesson
Do local SEO basics if you serve a city
- Focus the homepage on one service. Use location pages, city names and reviews. Read the lesson
Keep heavy motion off product pages
- Heavy motion can hurt speed, SEO and accessibility. Audit security before launch. Read the lesson
Questions you might have
How do I get recommended by ChatGPT?
- Answer buyer questions in server-rendered HTML. State your view and check AI mentions monthly. Full answer
Does Google penalise AI-written content?
- Fact-check and review content, including metadata and alt text. Follow spam policies. Full answer
How fast can I rank?
- Only long-tail terms might rank in 2 to 3 days. Lab scores prove nothing. Full answer
Do I need a no-nav landing page?
- Test it for single-goal pages. Older case studies lack sample sizes. Full answer
How do I get found by AI shopping agents?
- Use plain titles, product identifiers, accurate stock and price, and clear returns. Check Shopify settings. Full answer
Is a flashy 3D website good for sales?
- Heavy motion hurts speed, SEO and accessibility. Keep it to editorial pages. Full answer
Read next
Watch these reels
@sidgnificant: A 1-month-old agency site gets cited in ChatGPT (and reportedly 16
- One site's claimed ChatGPT results. Watch
@edward.builds: Seven before/after landing-page A/B tests show the same pattern
- Landing page tests. Watch
@edward.builds: Google's Search Central page Google Search's guidance on using
- Google's AI content guidance. Watch
@thinkwithsid: Meta's Muse AI shopping assistant plus the Meta-Shopify deal (agentic
- Stores and AI checkout. Watch
@bodhigallo: Tier list of local-SEO website mistakes for service businesses
- Local SEO mistakes. Watch
@apurv_sngh: A Claude Project SEO system
- A repeatable SEO workflow. Watch
Avoid these
Fake reviews or invented events to steer AI answers
- Fake material breaches consumer rules and spam policies. Why
Buying.si domains on urgency
- The claim lacks sources and may be sponsored. Why
Fear hooks like '90 days to save your store'
- The deadline is unverified. Check Shopify documentation. Why
Believing ChatGPT reads only raw HTML
- Accordions are readable when their text exists in HTML. Injected content may fail. Why
Hundreds of thin service-area pages
- Hundreds of thin pages risk search penalties. Why
The reels
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